Online games supplier Yggdrasil has secured an agreement to supply its casino slots to global multi-channel operator Genting.
Genting UK, part of the international Genting group of companies, will offer its online players Yggdrasil’s full games catalogue, including the highly successful Vikings series.
In addition to the library of top-performing titles, Genting will benefit from BOOST, Yggdrasil’s proprietary suite of in-game promotional tools, providing in-game tournaments and leader boards, configurable cash races and gamification features aimed at increasing player retention and engagement.
Both parties anticipate integrating further Yggdrasil products as the stages of the partnership evolve.
“As one of the most famous and respected casino brands on the planet, we are thrilled to have reached this agreement with Genting,” said Yggdrasil CEO Fredrik Elmqvist. “We look forward to working with them closely to deliver our market-leading games and maximize player enjoyment.”
Genting operates a number of the world’s most successful IRs and owns and manages more than 40 premises in the UK, including Crockfords and The Colony Club. GentingCasino.com features more than 300 online slots as well as casino games including blackjack and roulette.
“Our focus is on presenting the most exciting and engaging gaming experiences,” said Genting’s Director of Gaming Product Rob Hoddinott. “Yggdrasil’s products have a proven appeal among a broad range of slots players, so they will be a very positive addition to our online casino.”
