CHIEF EXECUTIVE OFFICER
Taiwan Sports Lottery Co
POWER SCORE: 590
POSITION LAST YEAR: NIL
CLAIMS TO FAME
- Has turned once struggling Taiwan Sports Lottery into hugely profitable venture
WHEN THE PREVIOUS OPERATORS of Taiwan’s Sports Lottery came to the end of their 10-year license at the end of 2013, operations had been beset by scandal and under-performance.
The current operating consortium – including Chinatrust Commercial Bank, ADATA Technology and Greek giant Interlot (in its first Asian outing) – has turned the fortunes of the lottery around, and CEO Ted Lin has been at the centre of that revival.
In addition to expanding the overall range of products and improving services, Lin’s team has creatively expanded the range of sports betting options to include sports unavailable in regulated markets elsewhere in Asia.
The lottery has also performed steadily and solidly during the pandemic, employing online and mobile sales channels that helped achieve a record NT$46.6 billion (US$1.7 billion) in sales in 2021, boosted by the delayed Tokyo Olympics.
The lottery is set to easily beat that record in 2022, with the FIFA World Cup looming in November.
Throughout this period, Lin has been the front man to the media, offering a genteel and friendly face – and leadership fundamentals that have all but buried memories of the lottery’s previous woes – and setting up the consortium behind Taiwan Sports Lottery Co nicely for its license renewal campaign.
For the full list of 2022 Asian Gaming Power 50 winners, click here.
