Allied eSports, a division of Chinese gaming giant Ourgame, has announced that it will hold the grand opening of its Esports Arena Las Vegas at Luxor Hotel and Casino on 22 March 2018.
Esports Arena Las Vegas will be the Las Vegas Strip’s first dedicated eSports arena and is set to transform the former nightclub space into a multi-level arena with a competition stage, LED video wall, telescopic seating, daily gaming stations, and state-of-the-art streaming and television-quality production studios. The arena will provide a ready-to-go championship destination for tournaments, leagues and high-stakes matchups in a setting designed to deliver an unparalleled fan experience.
It will also feature a gaming-inspired food and beverage menu created by chef Jose Andres’ ThinkFoodGroup.
“Esports Arena Las Vegas is the cornerstone of our property, brand and content development and will allow us to engage eSports communities, brands and stakeholders like never before,” said Jud Hannigan, CEO of Allied Esports. “With Las Vegas rapidly becoming a hub for eSports, Esports Arena Las Vegas at Luxor will be the city’s home for competitive gaming and interactive entertainment.”
Allied Esports also announced an exclusive partnership with HARMAN Professional Solutions, a global leader in audio, video, lighting and control systems, for Esports Arena Las Vegas. HARMAN Professional has created a uniquely designed product solution for the new arena, including AVLC products from its brand portfolio including JBL Professional, Martin Professional, AKG Acoustics, AMX, Crown International, BSS, and dbx Professional. The agreement covers the integrated AVLC systems for the 30,000-square foot venue and production studio.
Allied Esports and Esports Arena has also introduced North America’s first mobile eSports touring arena – Esports Arena Drive The state-of-the-art 80-foot, 18-wheel, 35-ton semi-trailer unfolds with a push of a button to reveal a self-contained mobile arena featuring a competition stage with full production facilities, a caster studio, social media center and VIP lounge.
“Esports Arena Drive gives us an amazing opportunity to reach communities around the country in a truly authentic and awesome way,” said Tyler Endres, COO of Esports Arena. “For players, viewers online, and partners alike, Esports Arena Drive will bring the Esports Arena experience to wherever the fans are.”
In February, Esports Arena Drive will head to Daytona International Speedway with 704Games, the publisher of NASCAR Heat 2, for a multi-day tournament and fan activation at the Daytona 500. As one of the largest spectator events in the country, fans at the Daytona 500 will benefit from the truck’s production capabilities, and special appearances by industry celebrities and eSports personalities will highlight the weekend.
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