iGaming brands collaborating with SOFTSWISS affiliate platform Affilka by SOFTSWISS attracted more than 10 million new players through 43,700 newly registered affiliate accounts in the first six months of 2023, the brand has revealed.
According to a new report, these new affiliate accounts constitute a quarter of all affiliate accounts reсorded in the platform’s operational history since 2018, and is almost 2.3 times greater than in the corresponding period in 2022
Likewise, they generated a 240% increase in new player registrations compared to 1H22, highlighting “the pivotal role of effective affiliate management in driving iGaming success”.
SOFTSWISS also revealed that the number of clicks on referral links demonstrated the most impressive growth among all Affilka’s indicators, surging by 8.7 times year-on-year.
“This surge occurred both due to the increase in the number of affiliate partners and the advancement of the brands powered by Affilka,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “Operators grow, enter new markets, and try to work with new types of traffic and new affiliates.”
With significantly more affiliates and plater registrations, affiliate GGR increased by 79.2% in 1H23, while player deposit amount and affiliate payments grew by 90.4% and 60% respectively.
“In our commitment to maintain a traditionally high level of service, even with a growing number of clients and their affiliates, we have expanded our team almost by a third over the past year,” said Borovaya. “As for now, we are engrossed in expanding the traffic reporting scope, which involves providing in-depth analytics regarding clicks. The Affilka team is working on further enhancing our commission constructor, despite it having already established itself as the market’s most adaptable option.”
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