One of the industry’s true giants, ASX-listed Aristocrat Leisure Ltd reported earlier this year a 5.6% year-on-year increase in net profit after tax to AU$732.6 million (US$474 million) for the six months to 31 March 2025, aided by an 8.7% rise in group-wide revenue to AU$3.03 billion (US$1.96 billion). Is there any slowing Aristocrat down?
It’s now almost nine years since Trevor Croker was appointed CEO and Managing Director of the company, overseeing a venture that holds dominant market share positions in the Americas, ANZ and Asia.
Aside from its well-honed gaming bona fides, Aristocrat is also a significant player in the social gaming space and in recent years has been actively building out its iGaming capabilities, largely through M&A.
A move to gain traction in the rapidly growing electronic table games (ETG) space by acquiring Interblock fell through, although it wouldn’t surprise to see a renewed effort in the future.
In a recent note, Morningstar analysts stated that Aristocrat is not just maintaining its dominant position in key markets but pulling further ahead – aided by an investment in design and development that comfortably outstrips all rivals.
Croker joined Aristocrat in 2009 as Managing Director, ANZ before being promoted through a number of operational and strategy leadership roles. He also serves as a director of industry lobby group the American Gaming Association.
