Global gaming supplier Light & Wonder is preparing to officially launch its iGaming offering into the Philippines after becoming the first international accredited systems aggregator and game content provider licensed by PAGCOR.
Upon launch, the Philippines will become the 47th regulated market in which Light & Wonder’s iGaming products are live and the first in Asia, the company explained while hosting a Philippine iGaming Symposium in Manila on Monday.
Coming just days after PAGCOR Chairman and CEO Alejandro Tengco revealed that the Philippines’ surging eGames sector had generated a record US$1.2 billion in gross gaming revenues through the first seven months of 2025, Light & Wonder’s symposium provided a detailed roadmap of its Philippine iGaming strategy and specifically how the company plans to lean on its omni-channel offering to launch proven land-based titles into the online sphere.
A total of 50 game titles have been submitted to go live in the Philippines, “many of which are top games that are loved today on the land-based casino floors,” explained Light & Wonder’s VP Commercial – MD Europe, iGaming, Magdalena Podhorska-Okolow.
“One of the main cornerstones of our strategy is that we won’t be reinventing the wheel. We already have a lot of great customers today in the land-based side and through these relationships we know what’s working in the market today. We know which game families are working, we know which games the Filipino players have learned to love over the years, and these are the games and the IP that we’ll be bringing digital versions of. From there it will be very much working together in terms of what we can learn and how we can continue to modify our product to be as relevant as possible for this market.”
Podhorska-Okolow added that the company would leverage its existing relationships and reputation in the land-based market to expand its online business, taking advantage of its known omnichannel capabilities to provide players with a “true Light & Wonder digital experience”.
“What this means is that a lot of our games that you can find on the land-based casino floors today, you can also find those games online,” she said.
“Furthermore, we also have products that cater to both channels – land-based and online – like jackpots that you can play and contribute to on the land-based floor and also in the online space.
“All of these products, and with the omni focus, will help not only acquire players into online but also achieve great value from players playing on both channels.”
Central to Light & Wonder’s Philippine strategy will be aggregation, with the company providing its operator partners with access to over 5,000 games from more than 100 global studios.
This, it emphasized, will ensure a diverse range of content while enhancing the player experience and allowing partners to tap into a platform with global scale.
“We’ve been very busy, we’ve scaled up appropriately and we’re ready to now approach the Philippine regulated market,” said Podhorska-Okolow.
“We are investing in the Philippines market, we have a long-term strategy as evidenced by the recent opening of an office in Clark, we have teams on the ground and we’re investing in iGaming teams here as well.
“We are already actively working on integrations today as we speak with online operators.”
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