Global sports betting firm 1xBet has expanded its brand ambassador program with the addition of Filipino mixed martial artist Mark “Mugen” Striegl to its roster.
The partnership, launched on 14 January, marks a strategic move by 1xBet to connect more deeply with the vibrant sports community in the Philippines and beyond, the company explained.
With an outstanding MMA record of 18 wins and five losses, Striegl has captivated fans worldwide with his combat skills in the ring and his charismatic presence outside of it. His championship title in the URCC Featherweight division and gold medal in combat sambo at the Southeast Asian Games highlight his multifaceted talent and dedication to martial arts.
As 1xBet’s new brand ambassador, Striegl will be front and center in upcoming marketing campaigns and public engagements. His role will involve participating in a variety of promotional activities, aimed at bringing exciting new content and exclusive opportunities to both sports fans and betting enthusiasts.
1xBet explained that its collaboration with Striegl underscores its commitment to fostering strong connections within local communities, particularly in the Philippines where MMA and sports betting have a passionate following.
By partnering with him, 1xBet not only celebrates the spirit of sportsmanship and competition but also enhances its support for the sports that people love and follow fervently.
“1xBet is excited about the opportunities this partnership with Mark Striegl will bring,” the company said. “It is anticipated to not only energize our existing offerings but also to introduce innovative ways to engage with fans and bettors.
“We invite everyone to stay updated on our platforms as we roll out new initiatives and events that promise to enhance the betting experience and celebrate the thrill of sports.
“For the latest news and updates, follow 1xBet on our social media channels and stay connected with us as we embark on this exciting new chapter.”