CLAIMS TO FAME
- Has cemented Aristocrat’s spot as the No.1 slot machine supplier in Asia
It’s now more than seven-and-a-half years since Trevor Croker was appointed CEO and Managing Director of Australian slot machine pioneer Aristocrat, and since then he has grown the company into a true global giant. From leading the expansion of video slots around the world, Aristocrat now holds dominant market share positions in the Americas, ANZ and Asia, has become a key player in online real-money gaming where it has been active in mergers and acquisitions, and is also one of the leaders in the social gaming space. Leveraging its omni-channel presence, the company reported operating revenues of US$2.15 billion for the first six months of the financial year, up 6%, and a net profit of US$495 million, up almost 9%, as it continues its relentless momentum.
Aristocrat also appears to have won a key legal challenge against its biggest rival in the supplier space, Light & Wonder, in relation to the latter’s Dragon Train series, seemingly placing a dent in its rivals’ US aspirations.
Croker is celebrating 15 years with Aristocrat in 2024, having originally joined as Managing Director, ANZ before being later promoted through a number of operational and strategy leadership roles. He also serves as a director of industry lobby group the American Gaming Association.
For the full list of 2024 Asian Gaming Power 50 winners, click here.
