• Subscribe
  • Magazines
  • About
  • Contact
  • Advertise
Monday 14 July 2025
  • zh-hant 中文
  • ja 日本語
  • en English
IAG
Advertisement
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 中文
No Result
View All Result
IAG
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 中文
No Result
View All Result
IAG
No Result
View All Result

AGA’s Bill Miller: Casino customers finally getting younger thanks to integration of gaming and entertainment

Ben Blaschke by Ben Blaschke
Wed 9 Oct 2024 at 05:03
AGA’s Bill Miller: Casino customers finally getting younger thanks to integration of gaming and entertainment

AGA President and CEO Bill Miller

25
SHARES
623
VIEWS
Print Friendly, PDF & Email

The integration of gaming, sports and online innovation is seeing the age of casino customers plummet, potentially solving a problem that has stumped the industry for decades according to American Gaming Association President and CEO Bill Miller.

Delivering the Keynote Address at Global Gaming Expo (G2E) in Las Vegas on Tuesday, Miller highlighted three “mega trends” he believes are driving industry growth with the first being post-COVID success in building new customers in new demographics and taking advantage of technologies to reach them in the ways they need to be reached.

“A decade ago, the gaming industry was trying to figure out why we weren’t appealing to younger generations. The mantra back then was, well, we’ll get them when they’re 50. That’s changing,” he said.

“In 2019, the average age of a casino visitor was 50. Today it’s 42. This is a huge shift for the industry, and it’s one that we need to keep driving to stay on the growth trajectory.”

Miller notes that the end of the pandemic proved a trigger point for younger generations, who found casinos to provide the in-person experiences they had been missing during COVID years.

Since then, operators have increasingly found success in an omni-channel approach to further their interactions with Millennials and Gen-Z.

“Post pandemic, we are continuing to capture younger adults through innovation such as fast growing mobile and online platforms,” Miller explained, noting that the average of online players is even younger at just 34.

“For years now the retail industry has pursued an omni-channel approach that combines physical stores with digital platforms to provide a seamless customer experience. Millennials and Gen Zers, they’ve come to expect this kind of integrated experience and our industry is rising to meet those expectations. For instance, several major operators have launched casino-first iGaming products that allow online gamers to bet digitally and then transfer those rewards to in-person experiences. And industry operators are using data from these integrated platforms to create personalized experiences.”

Also driving this move towards a younger demographic is the integration of gaming and sports – a trend that is particularly visible in Las Vegas thanks to the relocation of spirts franchises such as the NFL’s Raiders and NHL’s Golden Knights to the city.

“Vegas’s transformation echoes a broader integration of sports and gaming and we see this in the widespread partnerships between gaming companies and major sports leagues,” he said. “The result? Fan engagement is rising. Broadcast rights and fees are growing, benefiting athletes and teams alike.

“An entire universe of this new content has been created and it’s been tailored to sports betting fans.”

MGM Resorts CEO and President Bill Hornbuckle echoed Miller’s sentiments during a fireside chat on Tuesday morning, stating, “One of the things bringing down the age demographic here in Las Vegas is sports.”

RelatedPosts

A deeper look at how Singapore introduced casino gaming: possible lessons for Thailand

A deeper look at how Singapore introduced casino gaming: possible lessons for Thailand

Fri 11 Jul 2025 at 07:15
Shinawatra family rejects opposition claim that casino policy drove away Chinese tourists, doubles down on need for entertainment complexes

Shinawatra family rejects opposition claim that casino policy drove away Chinese tourists, doubles down on need for entertainment complexes

Fri 11 Jul 2025 at 06:20
Macau GGR hits new post-pandemic high of MOP$20.8 billion in October

Citi: Macau industry EBITDA likely to have grown by 3% in 2Q25

Thu 10 Jul 2025 at 05:46
Thailand’s casino bill officially on hold after House votes to remove it from agenda

Thailand’s casino bill officially on hold after House votes to remove it from agenda

Thu 10 Jul 2025 at 05:42
Load More
Tags: American Gaming AssociationBill MillercasinosNorth America
Share10Share2
Ben Blaschke

Ben Blaschke

A former sports journalist in Sydney, Australia, Ben has been Managing Editor of Inside Asian Gaming since early 2016. He played a leading role in developing and launching IAG Breakfast Briefing in April 2017 and oversees as well as being a key contributor to all of IAG’s editorial pursuits.

Current Issue

Editorial – An inconvenient truth

Editorial – An inconvenient truth

by Ben Blaschke
Fri 27 Jun 2025 at 15:21

It’s understandable that political observers, academics and members of the public in greenfield jurisdictions would express caution around the legalization...

Light & Wonder’s Siobhan Lane

Light & Wonder’s Siobhan Lane

by Ben Blaschke
Fri 27 Jun 2025 at 15:19

Siobhan Lane, Light & Wonder’s highly experienced CEO of Gaming, speaks to Inside Asian Gaming about the company’s ongoing transformation...

Honesty is the best policy

Honesty is the best policy

by Ben Blaschke
Fri 27 Jun 2025 at 14:13

The Thailand Entertainment Complex Roundtable brought industry stakeholders, politicians and supporters of the government’s Entertainment Complex Bill face to face...

Sri Lanka’s casino industry

Sri Lanka’s casino industry

by Shaun McCamley
Fri 27 Jun 2025 at 13:36

Industry veteran Shaun McCamley delves into the complex history of Sri Lanka’s casino industry at a time when the country...

Evolution Asia
Your browser does not support HTML5 video.
Aristocrat
GLI
Nustar
SABA
Mindslot
Solaire
Hann
Tecnet
NWR
Jumbo
568Win

Related Posts

Time to shine

Okada Manila’s gaming revenues down a further 9.1% quarter-on-quarter to US$125 million in 2Q25

by Ben Blaschke
Mon 14 Jul 2025 at 18:15

The recent decline of the Philippines’ land-based gaming sector continued for Okada Manila in the June quarter, with the resort’s operator Tiger Resort, Leisure and Entertainment Inc (TRLEI) reporting a 19.6% year-on-year fall in gross gaming revenues to Php7.10 billion...

Southern Son

IAG offering special hotel room rates at Newport World Resorts for attendees of 2025 IAG EXPO

by Newsdesk
Mon 14 Jul 2025 at 14:42

Inside Asian Gaming is pleased to offer special hotel room rates at Newport World Resorts hotels Okura Manila, Hilton Manila, Manila Marriott, Sheraton Manila and Holiday Inn Express Manila for those attending any of the following events: Manila After Dark...

Third time lucky? PH Resorts Group inks MOU with Philippine construction firm to finance, develop stalled Cebu resort

Emerald Bay developer PH Resorts Group looking to solve negative equity issue by increasing common stock, issuing to parent

by Ben Blaschke
Mon 14 Jul 2025 at 13:50

PH Resorts Group, the developer of stalled Cebu integrated resort Emerald Bay, is looking to convert capital infused by its parent company Udenna Corporation into common stock in order to resolve a negative equity position. The company informed the Philippine...

Melco targeting Indian market with Sri Lanka casino investment, flags annual GGR up to US$250 million

Sri Lankan think tank questions independence and integrity of proposed gaming regulator

by Newsdesk
Mon 14 Jul 2025 at 05:48

A Sri Lankan policy think tank has questioned the independence and integrity of the country’s proposed new regulatory body as the government rushes to put the agency in place ahead of next month’s launch of Melco Resorts & Entertainment’s City...



IAG

© 2005-2024
Inside Asian Gaming.
All rights reserved.

  • SUBSCRIBE FREE
  • NEWSFEED
  • MAG ARTICLES
  • VIDEO
  • OPINION
  • TAGS
  • REGIONAL
  • EVENTS
  • CONSULTING
  • CONTRIBUTORS
  • MAGAZINES
  • ABOUT
  • CONTACT
  • ADVERTISE
  • 中文

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • 中文
  • Subscribe
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
  • Events
  • Contributors
  • Magazines
  • Advertise
  • Contact
  • About
  • Home for G2E Asia

© 2005-2024
Inside Asian Gaming.
All rights reserved.

  • 中文
  • English