The humble brand logo packs a punch – encapsulating everything a brand is meant to represent in a simple image. With the current IAG logo turning 10 years old on 1 April 2024, we take a look back at the various IAG logos of the past 19 years, and how the current logo has managed to work its way into all manner of IAG sub-brands.
The highly recognizable IAG logo turns 10 years old on 1 April 2024. But it took us a while to get it right!
Version 1:
1 to 30 Sep 2005
(pre-launch, issue #0)
IAG began its life as a 40-page English-only saddle-stitch magazine way back in September 2005. Our first “official” issue that was distributed to the public had a cover date of October 2005, but a month earlier we made a pre-launch issue, now referred to as the September 2005 issue or even more affectionately as “issue zero”.
Version 2:
1 October to 31 December 2005
(issue #1)
After the success of the pre-launch issue, we went into “real” production, which the publishing of the October 2005 issue – another 40-page masterpiece! This must have been exhausting, because we didn’t publish another issue until January the next year.
Version 3:
1 January 2006 to 30 September 2007
(issues #2 to #15)
After the dabbling of 2005, we decided to start anew in 2006 with yet another fresh new logo! And this time we stuck with it for almost two years! In 2006 we produced five issues of IAG, with cover dates of Jan, Apr-May, Jun-Jul, Aug-Sep and Oct-Nov 2006, before becoming monthly in 2007.
Version 4:
1 October to 31 December 2007
(issues #16 to #18)
We seemed to have some kind of attention deficit disorder here, changing logos as often as we changed – as the old joke goes – our underwear! Anyway, for some bizarre reason we changed our logo to this kind of thick monstrosity, and after three issues thought the better of it!
Version 5:
1 January 2008 to 31 March 2014
(issues #19 to #93)
Finally! We settled on something long-term. This rather stylistic logo meant “IAG” for the last two years of the noughties and three years and one quarter in the early 2010s – the booming growth years of Macau!
Version 6:
1 April 2014 to 31 December 2018
(issues #94 to #150)
Perhaps it started out as an April Fool’s joke – but it stuck! This IAG logo was born on 1 April 2014 and therefore celebrates its tenth birthday with the release of this issue of IAG, on 1 Aapril 2024. When this logo was born, IAG was still a mere English-only print-only magazine that had only managed to grow from 40 pages to 48 pages in nine years.
But the ensuing decade has seen explosive growth in IAG and its offerings.
Version 7:
1 January 2019 to present
(issues #151 to present)
While we still utilize the main body of the IAG logo from 2014, in 2019 we updated it slightly to incorporate Chinese characters – a true symbol of our long history in Macau. A few months later, in May 2019, the magazine itself became bilingual, and we have been publishing all of our magazine articles – plus the majority of our online-only articles – in both English and Traditional Chinese ever since.
IAG Japan
Our IAG Japan magazine was bilingual in Japanese and English. It ran from January 2019 to January 2022 – 37 months in total – at the height of interest in Japanese IRs. After global industry interest in Japan waned significantly, so did IAG Japan!
IAG Breakfast Briefing
Now our flagship product, IAGBB as it is affectionately known is our daily email newsletter. It issues on weekdays at 8am in English and 11am in Chinese and is the go-to email each morning for industry executives across the length and breadth of the APAC region.
IAG Japan Daily Briefing
Along with IAG Japan came IAG Japan Daily Briefing which at one stage issued every weekday. It’s still around, but nowadays only issues when major Japanese news breaks.
Asian Gaming Power 50
Everyone knows and loves the Power 50, our flagship event. Traditionally held on the first Friday in November each year with a Black Tie Gala Dinner and After Party, 2024 will see the 17th annual instalment of the Power 50.
Macau After Dark and Manila After Dark (both MAD)
The very first Macau After Dark – IAG’s informal networking event – was held on 15 February 2019. Since then, we’ve held 19 such MADs in Macau and also brought the brand to Manila in 2023, so far holding 4 MADs in Manila. Hard to believe we had 23 of these in just over 5 years!
IAG Academy
The IAG Academy is still a relatively new brand. We did hold Academy IR Awards in 2021 in the depth of the pandemic, but the brand really kicked off in 2023 with the Academy Summit and IR Awards at Newport World Resorts in Manila. The brand will return in September 2024!
The Industry Party (TIP)
TIP really is the new kid on the block – even more so than the IAG Academy. Launched in 2023, this party is always connected to major trade shows in Macau, and we had two instalments of TIP last year – one for G2E Asia and one for the Macao Gaming Show. TIP will return in 2024, with its first instalment on 5 June 2024 during G2E Asia.
IAG Consulting
Another brand the IAG logo has found its way into is our business services brand IAG Consulting, through which we offer all manner of assistance to our clients!
With the IAG logo now turning 10 years old, is it time for a refresh? No way! As they say, if it ain’t broke, don’t fix it!
