The final edition of ICE London before the long-running expo moves to Barcelona in 2025 is underway. Thousands of attendees poured into ExCeL London on Tuesday morning, taking in the sights and sounds of the record-setting 811 exhibitors taking part in this year’s show.
Describing it as an “extremely poignant occasion, Clarion Gaming Managing Director Stuart Hunter said, “ICE 2024 offers an unparalleled array of ideas, opportunities, product exclusives, education and experiences.”
Referencing this year’s ICE MORE creative campaign, Hunter added, “MORE is a pledge to the entire industry to deliver in a way that only ICE can and that’s by connecting the entire gaming community of suppliers, operators, legislators and regulators.
“This week our collective focus is on delivering exceptional editions of ICE and sister show iGB Affiliate and saying a huge thankyou to ExCeL London for hosting our events so professionally and for being such an important part of their success.”
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