Clarion Gaming, the owner and organizer of ICE London, has confirmed that this year’s show – to run from 7 to 9 February at ExCeL London – will be the largest ever.
Three years since the last fully-fledged ICE was held, this year’s edition will occupy a record 51,466 square meters of net space, beating the previous high of 49,690 set in 2020, and will occupy 41 of the venue’s 44 halls, Clarion revealed. Sister show 2020. In total ICE will occupy 41 halls of its ExCeL London home with sister show iGB Affiliate London will occupy the remaining three halls.
“ICE London and sister show iGB Affiliate London will be occupying the entirety of ExCeL,” said Clarion’s Managing Director, Stuart Hunter.
“That means all of the North and South side exhibition halls, every meeting room and all of the International Conference Centre at ExCeL which will host ICE VOX, the World Regulatory Briefing and the International Casino Conference. In very simple terms there’s not a square millimeter of space left.
“Whilst ICE London 2022 was a tremendous success, the fact remains that nothing compares with the return of a full-scale edition of ICE featuring all of the major supplier brands to the land-based sector. Having ExCeL bursting with the creativity and the energy which drives the international gaming industry is a fantastic prospect. A full size, dynamic ICE on its traditional dates is something that all sectors of the industry are looking forward to participating in.
“ICE is vital to the global business more so because the industry has waited three-years for its return: as a consequence, the eyes of the gaming world will be focused on what many industry commentators are now referring to as World Gaming Week a description based on the volume and variety of high-level meetings, sector leading conferences, content masterclasses and networking that takes place over the period that the global industry meets and comes together in London.”
