Vietnam integrated resort Hoiana has announced the appointment of former Galaxy Entertainment Group executive Jit Ng as its new Chief Marketing Officer.
Reporting directly to Hoiana President and CEO Steve Wolstenholme, Ng will be responsible for strategic planning, creative development and execution of marketing across the entire development. His brief, according to Hoiana, will be to lead the company’s growth in new and existing markets, broadening awareness across the globe and driving demand among both new and existing customers.
“It’s my belief that the role of a CMO is to set the growth trajectory for the brand with a clear vision for the brand’s future, and to then coach the right talents to bring our vision to life,” Ng said.
“As a new brand in the market space … we are the fresh face in the industry. One of the advantages of being new is we’re extremely nimble to listen, collaborate, adapt and change, which is almost impossible in many traditionalist brands.”
Wolstenholme said Ng would bring “a new perspective in luxury marketing and deliver our brand vision. He has arrived at an opportune time as the country is reopening to international tourists, and we are gearing ourselves to welcome them.”
Ng brings 25 years of experience in developing data-driven insights to drive brand growth, digital business solutions and innovation across consumer, luxury and automotive brands.
He was Assistant SVP – Resort Marketing Services for Macau’s Galaxy Entertainment Group from April 2016 to April 2020 and previously held senior positions with advertising agency DDB China Group in Shanghai.
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