• Subscribe
  • Magazines
  • About
  • Contact
  • Advertise
Wednesday 16 July 2025
  • zh-hant 中文
  • ja 日本語
  • en English
IAG
Advertisement
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 中文
  • 日本語
No Result
View All Result
IAG
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 中文
  • 日本語
No Result
View All Result
IAG
No Result
View All Result

Content is king

Annamaria Anastasi by Annamaria Anastasi
Tue 1 Oct 2019 at 22:55
Content is king
14
SHARES
362
VIEWS
Print Friendly, PDF & Email

Betsoft Gaming is leading the way when it comes to developing high-quality online and mobile-first games for Asian audiences

The volume of casino content produced within the iGaming market today is higher than ever, making it increasingly difficult for operators to identify games that perform not just in the short run, but crucially also in the long term.

The days of creating content for generic audiences is dwindling with operators turning their attention to innovative suppliers who can deliver high-quality online and mobile-first games for localized audiences.

Mobile is the preferred online gambling channel, with companies generating up to 80% of their revenue through mobile players alone, making it vital that providers can develop top-tier mobile-friendly content.

One such company is Betsoft, a premium games provider with a rich history of producing best-performing, cinematic content. The award-winning supplier has focused for many years on designing high-quality products for specific, localized audiences.

Asia, with its rich culture of gaming, experienced audiences and specific player tastes is one such booming market. Betsoft has long produced a catalogue of successful Asia-focused titles, however its new range of “Red Dragon” slots are expected to take this to the next level.

Launched in September 2019, one game in this highly innovative series will be released every month for the rest of this year, enhancing Betsoft’s multi award-winning content portfolio across the fast-developing Asian marketplace.

Each game contains specific Asian symbols, characters and localized gameplay. These showcase the supplier’s unique cinematic style, providing fresh themes, huge wins and the fast-paced action that players in the region demand.

The first title launched was “Bamboo Rush”, a high-potential offering, complete with stacked wild features. Players will seek out the treasured Golden Panda scatter to trigger the game’s spins feature. They can win up to 20 free spins with the potential to uncover even more. All symbols are stacked during both the base game and free spins, with the exception of the scatter, which can lead to gigantic wins of up to 53,000x in a single spin.

Players who enjoy “Bamboo Rush” will love future 2019 releases “Caishen’s Arrival” and “Dragon & Phoenix”. Both games feature revolutionary themes, huge wins and plenty of fun to keep every type of player engaged and entertained.

“Caishen’s Arrival”, the second title in the Red Dragon suite, focuses on Caishen, the Chinese mythological God of Wealth who is often depicted riding a black tiger and holding a rod that can turn items into gold.

During the game Caishen provides lucky players with his blessings, enabling them to discover boundless wealth as a result. The innovative slot features fast-paced gameplay and a multiplier of over 35,000x. Look out for the Caishen symbol which can offer huge wins if wild, while if players stack three portraits of Caishen on a reel they can trigger a full reel wild and receive an additional re-spin. They can also earn additional riches by seeking out the coin purse scatter, with three or more symbols anywhere on the reel triggering a reward.

Betsoft’s Red Dragon series promises to be one of the highlights of 2019, proving that engaging content that contains a blend of familiar but innovative features, is the future of the industry.

RelatedPosts

Editorial – An inconvenient truth

Editorial – An inconvenient truth

Fri 27 Jun 2025 at 15:21
Light & Wonder’s Siobhan Lane

Light & Wonder’s Siobhan Lane

Fri 27 Jun 2025 at 15:19
Honesty is the best policy

Honesty is the best policy

Fri 27 Jun 2025 at 14:13
Sri Lanka’s casino industry

Sri Lanka’s casino industry

Fri 27 Jun 2025 at 13:36
Load More
Share6Share1
Annamaria Anastasi

Annamaria Anastasi

Annamaria Anastasi is Marketing Director for Betsoft Gaming. She graduated with an MSc in Creative Advertising and Marketing at Napier University in Edinburgh. Annamaria has worked in the iGaming industry for 11 years with both B2C and B2B companies in various areas of the business. She has been working for Betsoft Gaming for the last five years.

Current Issue

Editorial – An inconvenient truth

Editorial – An inconvenient truth

by Ben Blaschke
Fri 27 Jun 2025 at 15:21

It’s understandable that political observers, academics and members of the public in greenfield jurisdictions would express caution around the legalization...

Light & Wonder’s Siobhan Lane

Light & Wonder’s Siobhan Lane

by Ben Blaschke
Fri 27 Jun 2025 at 15:19

Siobhan Lane, Light & Wonder’s highly experienced CEO of Gaming, speaks to Inside Asian Gaming about the company’s ongoing transformation...

Honesty is the best policy

Honesty is the best policy

by Ben Blaschke
Fri 27 Jun 2025 at 14:13

The Thailand Entertainment Complex Roundtable brought industry stakeholders, politicians and supporters of the government’s Entertainment Complex Bill face to face...

Sri Lanka’s casino industry

Sri Lanka’s casino industry

by Shaun McCamley
Fri 27 Jun 2025 at 13:36

Industry veteran Shaun McCamley delves into the complex history of Sri Lanka’s casino industry at a time when the country...

Evolution Asia
Your browser does not support HTML5 video.
Aristocrat
GLI
Nustar
SABA
Mindslot
Solaire
Hann
Tecnet
NWR
Jumbo
568Win

Related Posts

SBC announces debut of Affiliate Leaders Summit in Lisbon

Joel Corry and Imanbek to headline star-studded SBC Summit Opening Party

by Newsdesk
Tue 15 Jul 2025 at 05:20

Chart-topping artists Joel Corry and Imanbek will headline SBC Summit 2025’s Opening Party at Urban Beach, Lisbon, on Tuesday 16 September, the organizer has announced. The event is expected to welcome thousands of industry professionals for an evening of high-energy networking and world-class entertainment at one...

1xBet party in London: Hurts, glamor and living legends

1xBet party in London: Hurts, glamor and living legends

by Newsdesk
Wed 9 Jul 2025 at 05:57

CLIENT PROMOTION On 1 July, on the eve of IGB Live 2025, global betting company 1xBet hosted an exclusive event for its partners. The elegant and vibrant soirée took place at The MAINE Mayfair Bar & Restaurant, a luxurious venue...

APAC-facing gaming companies to see 70% aggregated EBITDA decline in 2020: Moody’s

The APAC iGaming Boom: Key trends and strategies in 2025

by Rose Power
Wed 2 Jul 2025 at 15:37

The APAC iGaming market is bursting with opportunity, and success in this rapidly growing region hinges on exceptional performance and a deep understanding of its unique landscape, enabling operators to tailor strategies that meet the region’s distinctive demands, securing a...

DATA.BET adds Bet Builder for sports 

DATA.BET adds Bet Builder for sports 

by Newsdesk
Thu 26 Jun 2025 at 19:20

Sportsbook solution supplier DATA.BET says it has introduced Bet Builder functionality as part of its sports betting offering. Starting with football, basketball and hockey, the feature is already available and integrated by the company’s first partners. According to information from...



IAG

© 2005-2024
Inside Asian Gaming.
All rights reserved.

  • SUBSCRIBE FREE
  • NEWSFEED
  • MAG ARTICLES
  • VIDEO
  • OPINION
  • TAGS
  • REGIONAL
  • EVENTS
  • CONSULTING
  • CONTRIBUTORS
  • MAGAZINES
  • ABOUT
  • CONTACT
  • ADVERTISE
  • 中文
  • 日本語

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • 中文
  • 日本語
  • Subscribe
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
  • Events
  • Contributors
  • Magazines
  • Advertise
  • Contact
  • About
  • Home for G2E Asia

© 2005-2024
Inside Asian Gaming.
All rights reserved.

  • 中文
  • English
  • 日本語