• Subscribe
  • Magazines
  • About
  • Contact
  • Advertise
Friday 19 September 2025
  • zh-hant 中文
  • ja 日本語
  • en English
IAG
Advertisement
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 中文
  • 日本語
No Result
View All Result
IAG
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
    • Africa
    • Australia
    • Cambodia
    • China
    • CNMI
    • Europe
    • Hong Kong
    • India
    • Japan
    • Laos
    • Latin America
    • Malaysia
    • Macau
    • Nepal
    • New Zealand
    • North America
    • North Korea
    • Philippines
    • Russia
    • Singapore
    • South Korea
    • Sri Lanka
    • Thailand
    • UAE
    • Vietnam
  • Events
  • Contributors
  • SUBSCRIBE FREE
  • 中文
  • 日本語
No Result
View All Result
IAG
No Result
View All Result

Content is king

Annamaria Anastasi by Annamaria Anastasi
Tue 1 Oct 2019 at 22:55
Content is king
14
SHARES
362
VIEWS
Print Friendly, PDF & Email

Betsoft Gaming is leading the way when it comes to developing high-quality online and mobile-first games for Asian audiences

The volume of casino content produced within the iGaming market today is higher than ever, making it increasingly difficult for operators to identify games that perform not just in the short run, but crucially also in the long term.

The days of creating content for generic audiences is dwindling with operators turning their attention to innovative suppliers who can deliver high-quality online and mobile-first games for localized audiences.

Mobile is the preferred online gambling channel, with companies generating up to 80% of their revenue through mobile players alone, making it vital that providers can develop top-tier mobile-friendly content.

One such company is Betsoft, a premium games provider with a rich history of producing best-performing, cinematic content. The award-winning supplier has focused for many years on designing high-quality products for specific, localized audiences.

Asia, with its rich culture of gaming, experienced audiences and specific player tastes is one such booming market. Betsoft has long produced a catalogue of successful Asia-focused titles, however its new range of “Red Dragon” slots are expected to take this to the next level.

Launched in September 2019, one game in this highly innovative series will be released every month for the rest of this year, enhancing Betsoft’s multi award-winning content portfolio across the fast-developing Asian marketplace.

Each game contains specific Asian symbols, characters and localized gameplay. These showcase the supplier’s unique cinematic style, providing fresh themes, huge wins and the fast-paced action that players in the region demand.

The first title launched was “Bamboo Rush”, a high-potential offering, complete with stacked wild features. Players will seek out the treasured Golden Panda scatter to trigger the game’s spins feature. They can win up to 20 free spins with the potential to uncover even more. All symbols are stacked during both the base game and free spins, with the exception of the scatter, which can lead to gigantic wins of up to 53,000x in a single spin.

Players who enjoy “Bamboo Rush” will love future 2019 releases “Caishen’s Arrival” and “Dragon & Phoenix”. Both games feature revolutionary themes, huge wins and plenty of fun to keep every type of player engaged and entertained.

“Caishen’s Arrival”, the second title in the Red Dragon suite, focuses on Caishen, the Chinese mythological God of Wealth who is often depicted riding a black tiger and holding a rod that can turn items into gold.

During the game Caishen provides lucky players with his blessings, enabling them to discover boundless wealth as a result. The innovative slot features fast-paced gameplay and a multiplier of over 35,000x. Look out for the Caishen symbol which can offer huge wins if wild, while if players stack three portraits of Caishen on a reel they can trigger a full reel wild and receive an additional re-spin. They can also earn additional riches by seeking out the coin purse scatter, with three or more symbols anywhere on the reel triggering a reward.

Betsoft’s Red Dragon series promises to be one of the highlights of 2019, proving that engaging content that contains a blend of familiar but innovative features, is the future of the industry.

RelatedPosts

Editorial – Flipping the script

Editorial – Flipping the script

Thu 28 Aug 2025 at 12:30
Asia market roundup

Asia market roundup

Thu 28 Aug 2025 at 12:26
Rewriting the rules

Rewriting the rules

Thu 28 Aug 2025 at 11:43
Test of character

Test of character

Thu 28 Aug 2025 at 11:28
Load More
Share6Share1
Annamaria Anastasi

Annamaria Anastasi

Annamaria Anastasi is Marketing Director for Betsoft Gaming. She graduated with an MSc in Creative Advertising and Marketing at Napier University in Edinburgh. Annamaria has worked in the iGaming industry for 11 years with both B2C and B2B companies in various areas of the business. She has been working for Betsoft Gaming for the last five years.

Current Issue

Editorial – Flipping the script

Editorial – Flipping the script

by Ben Blaschke
Thu 28 Aug 2025 at 12:30

This month represents an important milestone for Inside Asian Gaming as we launch IAG EXPO – an expansion of the...

Asia market roundup

Asia market roundup

by Ben Blaschke
Thu 28 Aug 2025 at 12:26

Inside Asian Gaming takes a deep dive into the state of Asia-Pacific’s key gaming markets: who’s hot, who’s not and...

Rewriting the rules

Rewriting the rules

by Newsdesk
Thu 28 Aug 2025 at 11:43

IAG EXPO, taking place at Newport World Resorts from 8 to 10 September, is not your usual trade show. IAG...

Test of character

Test of character

by Newsdesk
Thu 28 Aug 2025 at 11:28

Since its establishment in 1989, Gaming Laboratories International (GLI) has developed into the world’s most trusted name when it comes...

Evolution Asia
Evolution Asia
Aristocrat
GLI
Nustar
SABA
Mindslot
Solaire
Hann
Tecnet
NWR
NWR

Related Posts

1xBet and Paris Saint-Germain extend partnership for three more seasons

1xBet and Paris Saint-Germain extend partnership for three more seasons

by Newsdesk
Thu 18 Sep 2025 at 22:18

Global betting company 1xBet has extended its partnership with Champions League champs Paris Saint-Germain, retaining its status as the club’s official partner for the next three seasons. The renewal was confirmed during the final day of the 2025 SBC Summit...

Comtrade Gaming to expand reach of in-house studio CG Games via partnership with Interwetten

Comtrade Gaming to expand reach of in-house studio CG Games via partnership with Interwetten

by Newsdesk
Mon 15 Sep 2025 at 22:05

Comtrade Gaming, a leading provider of advanced gaming technology, has announced a new partnership with online gaming provider Interwetten through which CG Games – Comtrade Gaming’s in-house game studio – will be integrated into Interwetten’s casino offering. This, Comtrade said,...

How Indian affiliates earn and scale with 1xPartners

How Indian affiliates earn and scale with 1xPartners

by Newsdesk
Fri 22 Aug 2025 at 05:32

CLIENT PROMOTION The 1xPartners affiliate program by 1xBet brings together people from diverse backgrounds, all united by a common goal – growth in digital marketing. In this article, three partners from India share their path and formula for success. Shubham:...

SABA Sports unveils high-speed, AI-powered odds feed at SBC Summit Lisbon

SABA Sports unveils high-speed, AI-powered odds feed at SBC Summit Lisbon

by Newsdesk
Wed 20 Aug 2025 at 19:29

CLIENT PROMOTION In an industry where every millisecond matters, SABA Sports is redefining sportsbook performance with its next‑generation Odds Feed – engineered to deliver sharper odds, smarter insights and rock‑solid reliability at global scale. At the heart of the SABA...

Your browser does not support the video tag.


IAG

© 2005-2025
Inside Asian Gaming.
All rights reserved.

  • SUBSCRIBE FREE
  • NEWSFEED
  • MAG ARTICLES
  • VIDEO
  • OPINION
  • TAGS
  • REGIONAL
  • EVENTS
  • CONSULTING
  • CONTRIBUTORS
  • MAGAZINES
  • ABOUT
  • CONTACT
  • ADVERTISE
  • 中文
  • 日本語

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • 中文
  • 日本語
  • Subscribe
  • Newsfeed
  • Mag Articles
  • Video
  • Opinion
  • Tags
  • Regional
  • Events
  • Contributors
  • Magazines
  • Advertise
  • Contact
  • About
  • Home for G2E Asia

© 2005-2025
Inside Asian Gaming.
All rights reserved.

  • 中文
  • English
  • 日本語