Japan’s second largest pachinko hall operator, Dynam Japan, recorded a 15.9% increase in net profit to JPY12.6 billion (US$113.5 million) for the year ended 31 March 2019, driven by lower expenses and interest costs.
Dynam has been actively looking to revitalize its pachinko business by changing its focus from high playing cost halls to low playing cost halls and targeting entertainment over volatility.
“Our vision is to reinvent pachinko gaming as a form of everyday entertainment that everyone can easily enjoy, as a regional infrastructure,” the company said in its results release.
“To realize everyday entertainment, we must manage our business so that our customers consider the time and money they spend in our halls are at acceptable levels for everyday entertainment. Therefore, the Group practices chain store management as one of its management policies.
“We are building a framework that enables us to fully leverage the advantages derived from multiple-hall development and manage all hall operations at low cost.
“Managing our pachinko halls at low cost leaves space to enable us to entertain customers with low playing cost games, which in turn leads to the realizing of everyday entertainment.”
Dynam’s revenue for the year fell 3.8% to JPY146.4 billion (US$1.3 billion), with gross pay-ins holding steady at JPY768.9 billion (US$6.9 billion), down just 0.8% year-on-year.
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