Philippines power plant giant Prime Asset Ventures Inc (PAVI) is planning to develop a new integrated resort in Metro Manila offering “non-traditional options” to appeal to a younger generation of casino customers.
According to the Philippines Inquirer, the project was proposed to the mayor of Las Piñas City, located immediately to the south of Manila’s Entertainment City gaming hub in Parañaque, in a letter dated 4 April 2019. The complex would be developed on a site covering 10 to 15 hectares and named Gold Coast Entertainment City.
“The project will include a casino complex, hotels, food and beverage and retail outlets and entertainment centers,” the letter said.
“Gold Coast Entertainment will be strategically located near the Ninoy Aquino International Airport, thus easily accessible to gaming tourists.
“The integrated resort and casino will be designed to convey a resort-like atmosphere. Accommodations and attractions will include non-traditional options to target a younger demographic of gamers and entertainment seekers.”
PAVI is headed by Manuel Paulo Villar, the son of the Philippines’ richest man Manuel Villar Jr, with the family said to have previously obtained a gaming license before President Rodrigo Duterte’s famous moratorium on new casino licenses was issued early last year.
“PAVI, Vertex and key contractor partners have, among them, the resources, experience and capability to master plan, develop, ensure the completion of and operate the proposed Gold Coast Entertainment City,” PAVI added.
The first step for the company to realize its IR ambition is a city council hearing on a request for a non-objection clearance, the Inquirer said.
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