Leading independent technology provider to the gaming industry, Comtrade Gaming, has announced its presence at ICE London this year where it will highlight how value through a high degree of real-time retention strategies, enabled by predictive analytics, can be created.
Comtrade Gaming will present the latest additions to its online gaming platform iCore. The player account management system includes real time responsible gambling notifications and alerts and personalized limit setting. There are further updates to the sophisticated bonusing gamification feature – Award Games. Predictive analytics assists the operator to plan, launch and personalize individual promotions, communicate specific messages and award their players before, during and after gameplay.
Operators can engage the player with additional retention tools, enhance the player’s lifetime value, control their business better and improve operational efficiency. Betting operators can now launch personalized free bet campaigns that are based on a player’s past behavior.
In connection to predictive analytics data sources, Comtrade Gaming will use new dashboard technology that connects to traditional one and display new ways to understand and optimize business performance.
With the newest gaming machine management platform – sCore, Comtrade Gaming will show new ways of real time data collection from the gaming machines that support GSA’s G2S protocol under one central server.
Meanwhile, Comtrade Gaming’s game development team gCore will present brand-new framework – The Game Engine, with various features that specifically focus on multi-device support. The Game Engine is created to maximize code reuse, create visually rich content, reduce development and testing time and deploy games across multiple channels.
