Inside Asian Gaming

IAG JUN 2023年6月 亞博匯 94 Marina Bay Sands in Singapore, Sands China in Macau, and Australia’s Crown Resorts and Star Entertainment Group. “By leveraging our marketing strategies and local market knowledge, we can help operators increase revenue and ensure that the brands they represent are remembered by their customers. “In addition to opening enticing branch offices, we also offer sales office support that goes beyond just bringing customers in the door. This includes providing a strong foundation of administration, marketing and campaign strategy to ensure long-term success. For operators who don't have their own offices set up across Asia, Vault can help in expanding into new markets and building stronger relationships with customers and brands.” At theheart of Vault’s strategy is a recognition that, while operators in some markets are eying a shift away from the VIP segment – particularly when it comes to the use of agents – accessing the premium player remains as vital to a company’s bottom line as ever. “Serving VIP and premium customers can be a lucrative business strategy for operators looking to increase their revenue,” Marcus says. “These high rollers often spend large amounts of money, well above the average player, and can generate substantial revenue for operators who cater to this FEATURES