Inside Asian Gaming

IAG JUN 2023年6月 亞博匯 92 A sia’s VIP gaming industry finds itself in a period of consolidation. With regulatory crackdowns across multiple markets thinning the playing field and the rise of sizeable new integrated resort developments increasing competition, any decent investment into casino marketing now comes with greater inherent risks than ever before. But it doesn’t have to be that way. Launched last year by industry specialist Marcus Lim – a veteran of VIP sales throughout the Asia-Pacific region – Vault Corporation is a specialized casino marketing agency which prides itself on providing a fully integrated service. Not only does Vault utilize its extensive resources and customer database to source customers – effectively eliminating the need for its clients to open their own marketing offices in multiple jurisdictions – it also ensures full compliance with the regulatory requirements of each market it enters. “Vault has a great deal of expertise in helping businesses establish a presence in new locations, and with our expertise, branch offices can be open to effectively connect with locals and create enticement for people to visit,” explains Marcus, the former head of VIP sales teams for leading operators FEATURES