Inside Asian Gaming

IAG JAN 2022年1月 亞博匯 100 10 YEARS AGO “Their focus appears to be shifting, however, and all the operators are now working on increasing their appeal to mass players – and especially to the premium mass – through upgraded facilities and marketing programmes.” At the time, IAG described Sands China as the pioneer of the mass market segment in Macau, with the company in the process of upgrading high limit areas at The Venetian Macao, but 10 years on premium mass is clearly becoming the way forward. In 2021, Melco Resorts removed all VIP space from Altira Macau with a view to making it a premium mass property only; Sands China has made no secret of the fact that The Londoner Macao makeover is targeting premium mass; while Galaxy Macau Phase 3, due to open later this year, will also move for the premium mass segment. 設施和營銷計劃，來增加對中場玩家 的吸引力——尤其是對高端中場。」 當時，《亞博匯》將金沙中國 描述為澳門中場細分市場的先鋒，該 公司當時正在升級澳門威尼斯人的高 限額投注區，十年之後，高端中場顯 然正在成為未來的方向。2021年， 新濠博亞娛取消了位於澳門新濠鋒內 的所有貴賓博彩空間，以期將其改建 成高端中場。金沙也並不諱言的表 示，澳門倫敦人的改造目標是高端中 場，而將於今年晚些時候開業的澳門 銀河第三期項目也將轉而面向高端中 場 。