Inside Asian Gaming

IAG OCT 2020年10月 亞博匯 6 OCT 2020年 10月 CONTENTS 內容 COLUMNISTS 90 Marketing during COVID-19 and beyond As gaming companies around the world decrease their marketing spend due to reduced revenues during COVID-19, Sudhir K. Kalé argues that increasing spend can help you stand out from the crowd. TECH TALK 64 Helping hand Aristocrat has introduced “Aristocrat Assist” – a global program designed to help its customers through the journey to recovery. COLUMNISTS 68 Time to realign? Managing Partner at Hong Kong’s Delta State Holdings Ltd, David Bonnet, explains why IR operators may need to reevaluate their expectations on ROI in Japan and beyond. FEATURES 96 RG standards: Committing to player health Robust responsible gaming standards are vital to regulators, operators and players adopting a common understanding of safe, established RG practices. TECH TALK 76 Progressive perfection Scientific Games’ GM Atlas progressive platform provides operators with a world of jackpot options. 102 EVENTS CALENDAR POWER 50 80 Race to the top The countdown is on to the announcement of this year’s Asian Gaming Power 50, to take place at the Parisian Ballroom in The Parisian Macao on Friday 6 November. IN FOCUS 38 Junkets unmasked: Part 2 IAG looks at how VIP rooms work and examines why growing pressures on the VIP sector have encouraged many larger junkets to diversify their income streams. Breakfast Briefs 12 Cover 封面 : Inside Asian Gaming