Inside Asian Gaming

IAG JUL 2020年7月 亞博匯 67 CASINOS WILL REOPEN, BUT WILL CUSTOMERS RETURN? As casinos around the world start looking at their reopening strategies, they may need to think further outside the box to attract a shrinking customer base. 賭場雖會重開， 貴客可會重臨？ 當世界各地娛樂場都開始研究他們的重開策略時，他們需要 更加破格地思考如何從一個正在收縮的客源中吸引來客。 專欄 By 文 Sudhir H. Kalé, Ph.D. Sudhir H. Kalé, Ph.D. , is the CEO of GamePlan Consultants, a boutique consultancy that helps companies optimize CX for customers.Hehas advisedgaming companies on five continents and has published over 100 articles on the marketing and management of casinos. You can reach him at skale@gameplanconsultants.com. Sudhir H. Kalé 博士 是顧問機 構GamePlan Consultants 的首 席執行官。該機構幫助公司優 化其顧客體驗。Sudhir H. Kalé 曾為五大洲的博彩企業提供建 議，並發表了超過100份關於 娛樂場市場推廣和管理文章。 如需聯絡，可電郵至 skale@ gameplanconsultants.com 。