Inside Asian Gaming

INSIDE ASIAN GAMING FEB 2019 54 AN EFFECTIVE ANTIDOTE FOR TURBULENT TIMES Providing a unique and high quality customer experience can give operators the edge when it comes to attracting and retaining more customers. By Sudhir H. Kalé, Ph.D. Sudhir H. Kalé, Ph.D. , is the CEO of GamePlan Consultants, a boutique consultancy that helps companies optimize CX for customers.Hehas advisedgaming companies on five continents and has published over 100 articles on the marketing and management of casinos. You can reach him at skale@gameplanconsultants.com. COLUMNISTS