Inside Asian Gaming

June 2016 inside asian gaming 25 customers. However, casinos have a particularly huge task since the venue variety is so diverse. Being such a competitive industry, uniform companies need to create forward thinking/trend setting uniforms that set them apart by specifically designing and customizing them for bar and restaurant employees, security, cocktail waitresses and valet along with numerous other positions within the casino. Creating a look for each job function that is practical, yet impressionable, can set the tone for the company’s overall image from the moment guests walk through the door. The role uniforms play in the casino can really be broken up into three main categories that should be taken into consideration during the selection process: casino branding, employee comfort and the patron experience. Features FOR THE EMPLOYEE “Dress how you want to be addressed.” Uniforms are valuable to an organization or industry because they identify workers as belonging to a particular property or company, which in turn can foster team spirit. To maintain this sense of comradery, it is important that both the operator and uniform manufacturer be open to feedback from employees in regards to design and comfort and incorporate these suggestions into the uniform selection and maintenance process. “The industry is following the trend of retail products in style and fit,” Brooks said. “Uniforms have become more fashion friendly. The uniform manufacturers seem to be listening to us and giving us a better range of sizes plus tall and short, which makes my job less of a challenge. I think it will continue to pattern retail.” FOR THE PATRON “What you see is what you get.” Today’s customer expects high standards when it comes to entertainment experiences within a casino environment. For example, dining at a gaming property has become more than just grabbing a bite to eat between pulls of the slot handle or rolls of June 2016 inside asian gaming 25