Inside Asian Gaming

inside asian gaming JUNE 2015 22 Cover Story Linked to Galaxy via an enclosed footbridge with moving walkways, Broadway’s 3,000-seat theater gives Galaxy a live entertainment venue that can draw visitation to the property, filling the gap between Venetian Macao’s 13,500-seat Cotai Arena and the 1,700-seat Venetian Theatre. Broadway’s theater will feature regional acts, international touring shows and even sporting events. MACAU ON BROADWAY Overall, Broadway is a groundbreaker for Cotai, aimed squarely at the middle market with hotel rack rates starting at HK$888, a 38-table mass market casino plus retail, food and beverage in a street market setting featuring local Macau small- and medium-sized enterprises, activated with roving live entertainers and a mobile stage for musical acts on weekends. “Broadway is distinctive as a product and as an experience, built in mind with what is the best in Macau,” Mr Clayton says. Broadway was created from the Grand Waldo casino hotel that Galaxy bought and closed in 2013, investing an estimated HK$5 “Broadway is distinctive as a product and as an experience, built in mind with what is the best in Macau,” Galaxy Chief Marketing Officer Kevin Clayton says. million to remake the property. “Galaxy acquired Grand Waldo because we saw it as a way to increase diversity of services for customers,” Mr Clayton says, even though “it was a bit off strategy” for Galaxy and for Cotai. “We had the indulgent Galaxy service. But people also want to have a different experience. We want Broadway to be a destination. The casino isn’t central to Broadway.” “The positioning of Broadway is unique in Macau,” The Platinum Ltd Managing Director Mary Mendoza says. “Broadway, like when you say Paris, there’s an instant perception. That’s good for gaining mindshare of the market.” The Macau native marketing consultant