Inside Asian Gaming

inside asian gaming JUNE 2015 18 Cover Story limousine drop offs, as well as aiming to become Macau’s top wedding location. The 51st floor Cantonese restaurant Lai Heen boasts a chef from Ritz-Carlton Hong Kong’s Michelin two-star Tin Lung Heen and the largest round table in Macau. The Ritz-Carlton Bar on the same floor is already approaching landmark status, the tower’s decorative grillwork on its windows evoking Fritz Lang’s classic film Metropolis. The 51st floor also houses Sky 88, a key initiative to expand Galaxy’s share of the premium-mass market. This exclusive gaming area for top tier GEG Privilege Club members, designed to offer the cachet and ambience of leading VIP rooms to premium-mass players, “will be the best play destination anywhere in Macau,” Galaxy Chief Marketing Officer Kevin Clayton promises. “We will be assertively competing in this market.” Sky 88 occupies the top rung of a yearlong effort to revamp the Privilege Club program, Mr Clayton adds. Phase two includes premium-play destination Horizon for Privilege Clubmembers at the tier just below the top and a new Jinmen Premium Club for direct VIPs. Galaxy has also put a GEG Privilege Collection “luxury brand store” in the middle of the expanded main gaming floor, showcasing premiums and rewards for club members. In the VIP segment, junket promoters Tak Chun, Suncity and AG have new gaming suites in Phase 2 that include balconies in anticipation of the potential full smoking ban. ALL ABOUT M-I Asia’s largest JW Marriott, with 1,015 rooms, makes Galaxy a more viable contender in the MICE (Meeting, Incentives, Conventions and Exhibitions) segment. JW Marriott’s pillar-free 1,920 square meter ballroom accommodates up to 1,650, adaptable for events from boxing to banquets. “It puts the M-I in MICE for us,” Mr Clayton says. The ground level ballroom can be divided into three separate In case anyone missed the message, Galaxy Chairman Lui Che-woo added, “Galaxy is a patriotic company,” fully behind Beijing and Macau authorities’ vision of diversification.