Inside Asian Gaming
INSIDE ASIAN GAMING | December 2013 26 Insights tower will represent another outstanding addition to our wide array of world-class amenities and attractions that City of Dreams already offers its premium-mass-market customers, providing another asset to further consolidate our leading position in the mass market segment. Is Studio City still expected to open in mid-2015? Are there any new developments or details you can share? Studio City remains within budget and on schedule to open in mid- 2015 with clear progress made on the main superstructure following the successful completion of the foundation and piling work. This new property is to be a cinematically themed integrated entertainment, retail and gaming resort located in Cotai, which is designed to capture the increasing important mass market segment, with its destination theming, unique and innovative interactive attractions, and strong Asian focus. Studio City complements MCE’s current portfolio of operating assets inMacau, offering a unique array of entertainment attractionswhichwill cater to abroad rangeof customers in Macau and help drive diversification of the Macau economy. Is City of Dreams Manila still on track to open next summer? How will it stand out from the other developments at Manila’s Entertainment City complex?Who are the target customers? The development of MCE’s Philippines project is progressing well and is targeted to open in 2014. In October this year, our property in Manila was officially named City of Dreams Manila. As the namesake of MCE’s world-class flagship integrated resort in Macau, City of Dreams Manila aims to replicate its success inMacau and herald a new era of entertainment in Manila. It comprises six hotel towers, including a luxurious Crown Towers branded hotel, and will provide visitors with an exceptional world-class gaming and entertainment experience, delivering international standards of retail and food and beverages, together with diverse and innovative lifestyle and entertainment offerings. City of Dreams Manila is also expected to feature three distinctive entertainment venues, including Manila’s first branded Family Entertainment Center, a central live-performance lounge inside the casino, and a nightclub situated at the Fortune Egg, “City of Dreams provides an extraordinary entertainment experience through its two world- class entertainment attractions— The House of Dancing Water, the world’s largest water extravaganza and a must-see experience for all visitors to Macau, and TABOO, the only cabaret show exclusively shown in Macau.” an architecturally unique structure that is destined to become an iconic landmark of the Manila Bay area. City of Dreams Manila is expected to diversify MCE’s exposure to the rapidly developing Asian gaming and entertainment industry, targeting the Asian middle class and the increasing disposable income and consumption of this important target market.We believe our experience in developing and operating integrated resorts in Asia, our competitive position in the VIP segments and experience in delivering world-class entertainment, together with our strong local partner, means we are in a unique position to capitalize on the economic growth in the Philippines and the region, and support the Philippine government’s leisure and tourism objectives. Melco Crown Entertainment and Sands China have done a lot more to develop entertainment in Macau than the other operators. How do your entertainment offerings help boost the other parts of your business? At Melco Crown Entertainment we pride ourselves in our innovative approach to doing business, particularly our leadership
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