Inside Asian Gaming

INSIDE ASIAN GAMING | March 2013 32 INSIGHTS Advertise with Inside Asian Gaming For advertising enquiries, please email: ads@asgam.com or call +853 2832 9980 The Parisian will relieve a little pressure off The Venetian as a thematic destination, andwith that will increase the overall appeal of Cotai as a diversified product offering. Because themore diversified products there are on Cotai, themore demand for it is going to increase. And that’s why it was important also with the bridge that now connects Sands Cotai Central with the Shoppes at Four Seasons, the traffic that we see across that is clearly showing that people want to experience multiple resorts or products when they come here. Compared to a year ago the foot traffic across the Cotai Strip— between City of Dreams, Sands Cotai Central and The Venetian—has grown phenomenally. Each property is different in its own right. The customer demographics between Holiday Inn and Sheraton are very different. Between Conrad and Four Seasons is reasonably different. We are surprised at how much international business there is at Conrad. Conrad is really a global brand in regards to that premium luxury positioning and doesn’t rely a lot on gaming. So it’s these global brands bringing new levels of accessibility through their loyalty programs and their distribution within sales and marketing which we wouldn’t have had before only with The Venetian. I think the next three months for all operators in Macau is going to be really exciting. You’ve got MGM and Wynn really stepping up groundwork. We’re really moving forward on the Parisian. Ritz Carlton and JW Marriott at Galaxy, that’s really starting to build momentum. There’s an air of freshness of development in Macau, a real pace of growth. “Four Seasons is that boutique property within the Plaza that those who don’t want that mass product at The Venetian have the ability to escape to.”