Inside Asian Gaming

INSIDE ASIAN GAMING | August 2012 40 characters. It’s a really interactive experience, like our typical G-Deluxe games, where you rub, you touch, you pick and you go from there. And that you can see on casino floors in Macau now as well. Which of your products have been doing particularly well for you over the past year? Some of the products that have been doing quite fantastic have been in our multi-station platform—our Shoot to Win Craps, our Lucky Sic Bo platform, and now our latest game is the Lucky Big Wheel, and you are seeing those here throughout the casinos in Macau. They’ve got very strong performance and the demand for those products is great. Our stepper products, with King of Dragons and Bamboo Panda and 4 Chinese Beasts, have really started to gather notice here in the Asian region. And overall our video products with Artic Sun, with the new Fortune Festival link, are also really starting to get some attention. We’ve built a product base that’s very diverse in nature and we’re pleased that the majority of our products that we’re releasing are coming back with significant performance. It just makes it that much easier for us to sell them. What do you have in the pipeline? In the pipeline coming now we have some concept games. We have a game called The Rich Life, which will be the first competitive versus game, where the decisions that you make affect the outcome of the player next to you. So you can either both win, both lose, one win, one lose, or each win different amounts. So it’s a very exciting new link product, lots of interaction, less on the spinning wheel, more on a game style of play. It’s a great package with the 60-inch LCD on top, where you and the player next to you have a bit of a competition as to who’s going to get the bigger prize. It’s a bit of an experimental concept. The amount of time that people are spending in the bonus and in the game is a significant amount of time. There are over 40 games, different mini-games that are built within it, and we think that’s going to really grip the player because they want to experience all the games, they want to have the good play top to bottom and as your character grows through The Rich Life, they age, so when you reach your destination of retirement you can spin the wheel to become a “millionaire,” so to speak; in credit value, not in real dollar value—yet. That’s fun. Aruze is a real innovator in this space. Are you being imitated? Imitation is the best form of flattery. I’ve seen some products that come close with the imitation in some of the areas. I think we all have a limited set of concepts that prove well. So it’s how we take those concepts and add that additional layer, that additional flair. People have had spinning wheels, people have hadmultiplying wilds, people have had reels that become more wilds. It’s how you present it, how you grip the players and how you engage them. So if somebody goes out and duplicates some of our concepts, good, fine. We‘ve got some of the original concepts to it but our math behind it is proven and good and that may just be a copy that might last for only a short time. And if they do a good job, then good for them, we’ll just beat them in another concept. Give it a bash—Lucky Sic Bo Experimental concept---The Rich Life is the first competitive versus game, where one player’s decisions affect the outcome of another Aruze