Inside Asian Gaming

May 2012 | INSIDE ASIAN GAMING 89 Inspired scored another big win in the region with its Virtual Sports product, which became China’s first government approved rapid-draw lottery game in August 2011 and is currently live in the National Sports Lottery venues. The market-leading product is used by some of the largest gaming operators around the world such as William Hill, Caliente and Bet365, and was launched in China through a joint venture with AGTech and Ladbrokes. A wide range of sports are available to all customers andwill be shown at G2E Asia, including horses, greyhound racing, soccer, motor racing and tennis. The product is available for online, mobile, retail, broadcast and gaming terminals. Inspired will also be exhibiting its Bingo Blazeproduct for thefirst time in the regionat G2E Asia, after the product’s Latin American launch in 2011. Bingo Blaze is a dual screen, HD slant top cabinet with multiple Latin Bingo games, but can also be adapted to new markets by adding traditional bingo, slots and SWP games. Harmen Brenninkmeijer, Senior VP of Strategic Market Development at Inspired, commented: “Inspired is known as a leader in Server Based Gaming (SBG), but less known as the undisputed leader in delivering virtual sports gaming products around the world. Continual innovation has retained Inspired’s market leadership and resulted in exciting collaborations, such as a unique virtual sports lottery product being rolled out in Mainland China. For Inspired, Asia offers great potential beyond the standard applications that can be found across the world.” Bingo Blaze Log onto www.asgam. com for the latest industry intelligence and a subscription to our digital edition—all absolutely free A Sure Bet “DuringG2E Asiawe are proud to present our latest innovation, Bingo Blaze, which is now available for markets around the world, especially high growth markets like the Philippines,”Mr Brenninkmeijer added. Inspired Gaming Group will be exhibiting at G2E Asia Stand 743 .