Inside Asian Gaming

May 2012 | INSIDE ASIAN GAMING 87 WMS capabilities and functionality made possible by our proprietary, next-generation CPU- NXT 3 platform, and the Life of Luxury Deluxe game, the latest in the successful Life of Luxury Progressive series. Of your successful products in other jurisdictions: What’s worked to date in Asia’s markets? What are you adapting/will be adapting? WMS product innovations are performing well across the region. This is a reflection of WMS’ ongoing excellence in creating product and platform innovations that bring exciting new game experiences to the casino floor, as well as a commitment to work with our casino customers to develop solutions that can increase revenue and improve efficiency while delivering engaging content-on-demand. Among those are three products that debuted at G2E Asia last year, the G+ Deluxe game series, and the Bluebird xD gaming cabinet and the Ultra Hit Progressive Jackpot Explosion theme. Many of our Asian customers attending the show took note of our G+ Deluxe game series, which takes standard G+ game play to a whole new level with amped-up win animations and synchronized lighting and audio effects. We’ve found that Asian players like the volatility of the G+ series, and the big reel symbols, large win meters and “big win” audio create a high energy experience that can drive coin-in. The Bluebird xD gaming cabinet also was introduced to the market last year. This state-of-the-art cabinet offers a suite of sensory innovations that heighten the player experience beyond imagination, including stunning sound and choreographed, emotive lighting that creates first-ever bank level celebrations based on game activity. Designed with the input of players and casino operators, the Bluebird xD offers a new level of comfort and convenience that includes enhanced viewing, generous leg clearance and padded armrests for a one-of- a-kind slot experience. The Ultra Hit Progressive: Jackpot Explosion theme, a WMS networked gaming portal technology, has been a solid hit with our customers and their players. Available on both video and mechanical reel slots, Ultra Hit Progressive games add a secondary mystery progressive bonus on top of most of our base game themes for an extraordinary player experience. Jackpot Explosion is the first theme in the first WMS portal application family. Casino operators will see these products at G2E Asia 2012, as well as the Piggy Bankin’ portal theme, the second member of the UHP portal family, and the new Bluebird 2e cabinet, an enhanced version of our original Bluebird upright cabinet, which integrates performance-enhancing emotive lighting with game play to boost the player experience. What are your goals for this year’s show? G2E Asia is a great opportunity for WMS to demonstrate how our talented game designers and engineers leverage industry insights and focus on the player experience to ‘change the game’ on the casino floor, while keeping inmindmarket-specific player preferences. As a result, this year’s product line-up features innovations, more math models, exciting game-play mechanics, and other industry-favorite game features that raise the bar on gaming excitement. Of course, G2E Asia is also always a great time to meet, discuss the latest trends and socialize with our customers. In line with its commitment to “Engaging Players. Delivering Results,”WMSwill showcase its wide-ranging portfolio of products and innovations for Asian markets at G2E Asia Stand 233 . Aladdin & The Magic Quest The King and the Sword theme on the G+ Deluxe series The Ultra Hit Progressive series featuring Piggy Bankin’(left) and Jackpot Explosion (right)