Inside Asian Gaming

INSIDE ASIAN GAMING | March 2012 24 slot tournaments across any manufacturer’s machines throughout a venue. In fact, I’m not sure if you’ve read some recent press coverage, but a few weeks ago, in Pechanga Resort & Casino in Temecula, California, we made the Guinness Book of World Records for the largest slot tournament ever held and most slot machines running the same game simultaneously at the same venue. It seems slot tournaments are something that haven’t been tapped into that much in Macau in particular. That’s potentially a big growth area. Absolutely. There have been a few operators that have done slot tournaments in Macau, but it’s been very targeted and they had to just rely on that individual manufacturer’s games and, often, if it’s a tournament-style game, it’s not an asset that’s yielding any revenue when it’s not in tournament mode and they can only run tournaments periodically in some instances. So, what this iVIEW DM does from the tournament perspective is with any one of your assets that are normal revenue earning devices any part of the day, you can have a tournament come up and it doesn’t actually interrupt game play. You can continue to play your slot game and also be involved in a tournament if you like, or a bonusingproduct if you like. You can have a tournament come over and schedule under certain parameters across games from various manufactures, not only Bally, which is very exciting. What have you got planned for your own slot games in Asia? This is something I’m very passionate about and that’s improving the quality of games for our operators in the Asia-Pacific region. Macau has obviously been a huge market for us and very successful in terms of both systems and games, but one of the key things that I’ve been focusing on is localisation of games, and having region- specific targeted games. We’ve had a lot of success recently with some operators around Macau with premium titles such as Cash Spin, Cash Wizard, Vegas Hits, a lot of these products that are being translated into Chinese language and localised to enhance the customer experience. As for region-specific games, we’ve developed some targeted in-house mystery links. For Macau, there’s a product called Golden Empire™. For the Philippines, there’s Bally The world’s largest slot machine tournament at Pechanga Resort & Casino in Temecula, California, held 11th February Golden Empire™