Inside Asian Gaming

INSIDE ASIAN GAMING | October 2011 42 SPIELO International recognize that our technology can compete with anyone else’s, but that our games are clearly superior to everyone else’s. Our true competitive differentiator will be the quality and performance of our games. We are now in the unique position of serving multiple gaming segments across many gaming channels as a single global entity, so we can offer more competitive pricing and deliver greater value to our customers. Can you tell us a bit about the standalone Roulette feature on the new OXYGEN™ cabinet? It seems to be doing quite well in Asia. Master ROULETTE™ is currently performing very well at its first installations in Macau. This game is available in single and double zero versions, and offers the most comfortable and flexible bet handling, as well as a standard mode for casual players and an expert mode with racetrack layout, neighbour and French bets, plus detailed statistics. Superior 3D animation brings the ball and wheel to life on the top screen. Your diversity™ multi-game product is proving a hit, and allows players to select different volatility levels. Have Asian players been keen on the selectable volatility feature, and have they generally been going for higher volatility on their games? Asian players have been responding very enthusiastically to diversity™, our new multi-game product, featuring brand- new as well as top-ranking ATRONIC games. ‘diversity’ allows players to select their preferred game types with different volatility levels, and is the only multi-game on the market featuring proven, top- performing standalone progressive games. The customised game experience is what makes this product so compelling to Asian players; they can truly tailor their game experience to their individual preferences. We have expanded our offering for diversity, with the introduction of the new Amazing Amber, Pure Purple, and Gambling Green game suites. Combined with Royal Red and Brilliant Blue, operators have a broad range of game suites to fit their players’ desires. Do you think the CRYSTAL.net ™ floor network system will do well in Asia? Based on its success in diverse international markets, we believe Asian operators will be really pleased with the increased revenue, ease of operations and savings that CRYSTAL.net ™ provides. CRYSTAL.net gives their casino floor more efficiency, flexibility, entertainment, and power, so they can spend more time on strategic initiatives and less on downtime and operating costs. It’s built on recognized industry standards with proven hardware, and it’s known throughout the gaming industry for its robustness and flexibility. What other products are currently working well for SPIELO International in Asia? Does this tell you anything about the Asia market? Our DOGGIE CASH™ multi-level progressive link has proven very popular with Asian players. DOGGIE CASH features the cute dogs from the internationally recognized brand, the Artlist Collection’s “THE DOG”. On top of four supporting game titles, this exciting multi-level progressive features two bonus rounds: the Mystery Dog Bonus and the DOGGIE CASH bonus. Asian players seem to respond very well to the cute dog characters, bright colours and appealing animations. We have also experienced a great responsetoourgameportfolioofferedonthe new OXYGEN cabinet. OXYGEN contains the new sensys EP™ platform, which is powerful and robust, yet easy to service. With its Game to System® (G2S®) compatible hardware, OXYGEN is network-gaming ready, and supports all major casino systems and player tracking modules. OXYGEN’s comprehensive game library means operators can offer every player a mix of games and products that suit the needs of the dynamic Asian gaming market. What does Atronic/SPIELO have planned for the Asia market over the next few months? We are launching several new game suites for our ‘diversity’ multigame— Amazing Amber, Pure Purple, and Gambling Green, all featuring a variety of 10 games grouped into categories that can be selected by players via touch screen. We are also expandingour linkedgaming portfolio with the introduction of the HOT&WiLD™multi-level progressive, offering four jackpots, exciting game features, and lots of bonus action. The OXYGEN cabinet’s top wide screen shows the jackpot meter so players can follow the rising mercury during HOT&WiLD bonus games. HOT&WiLD is offered in single-game or multi-game setup. We also have many exciting new developments in store on the casino systems side. myGuest™ is a new iPhone app used by slot attendants and marketing teams on the floor to identify loyalty club players and consult their individual profiles. myGuest provides detailed information about the player’s gaming activities in real time, allowing staff to instantly make informed andpersonalizeddecisions, suchas awarding the player with promotional credits on his or her slot machine, or ordering him or her a complimentary drink. FloorMaster™ is an advanced slot floor monitoring application for touch screens with a full-colour interactive map of the slot floor. It’s intuitive to use and provides an instant snapshot of Key Performance Indicators such as popularity, profitability and floor efficiency for quick and effective decision making. FloorMaster is flexible and can also be used on a tablet PC so operators can take it with them around the floor, increasing their ability to influence activity in the house. Master ROULETTE™