Inside Asian Gaming

INSIDE ASIAN GAMING | August 2011 40 DLV booth at G2E Asia Advertise with Inside Asian Gaming For advertising enquiries, please email: ads@asgam.com or call +853 2832 9980 DLV for additional overhead jackpot signage. You don’tneedthatextra,specialised,equipment, and this helps us stay competitive on price.” DLV is making a considerable effort in putting its products through international certification processes. The company says it’s a good way of indicating to the market the quality and safety of the products and is in any case a growing requirement of cross-border sales in most markets. Some smaller suppliers don’t have international certification for their machines and are thus limited to selling into unregulated or lightly regulated markets. “In Latvia we have NMi certification and in Peru our products have BMM certification. We are expecting GLI certification of our slant top cabinet and games in August. We’re confident that will be another major selling point in Asia,” states Mr Volokotkin. The popular Jewel Jackpot on the upright DIAMONDWide Screen cabinet DLV’s sales campaign in Asia will be the responsibility of gaming industry veteran Herman Van Lishout, who recently joined the company on a consultant basis as International Sales Manager. DLV already has good insight into the needs of smaller gaming operations— particularly the needs for operational and cost flexibility. As well as manufacturing slot equipment, the company runs slot halls in its home market, as well as in South America and Asia. “We do test all our products first in our gaming halls in Latvia. That helps us to see where we need to make any adjustments,” says Mr Volokotkin. “We try to make the perfect machine for the small venue. For example, on our cabinets in Jewel Jackpot you can use the top screen for marketing without the need