Inside Asian Gaming
August 2010 | INSIDE ASIAN GAMING 9 and its player entertainment experience. FA FA FA™ has proven itself to be a very strong link product for Aristocrat across many denominations. Sticking with Aristocrat’s proven FA FA FA™ model, Yellow Dragons™ theming will be Asian based, readily identifiable, and will provide the gaming experience that our players are currently used to. Conceptually Yellow Dragon™ is based on the story of the Yellow Dragon of the Four Seasons, which should also be easily identifiable to our players in Macau and the rest of Asia. Yellow Dragon™ is a HYPERLINK product, where our players select prizes by touching screen to reveal a symbol, as you would currently with our existing FA FA FA™ product. Yellow Dragon will be available in the Viridian Gen7 cabinet, and will be initially launched with three games, 5 Dragons™, 50 Dragons™ and 100 Dragons™. Can you tell us more about the community gaming product? Aristocrat showed a concept bank at G2E Asia called Beijing Bonanza™. The community gaming and tournament concept was put into development after a very positive response, particularly from our customer focus groups. Beijing Bonanza™ will be available in quarter two 2011. You recently launched Jaws at City of Dreams. What games do you have on JAWS™? JAWS™ is Aristocrat’s first movie brand gaming product and has been fully translated into Chinese. Specifically themed signage, coupled with customised red buoy toppers, the JAWS™ link has really translated the movie genre into a player experience. Since our initial JAWS™ game installation, we have also released JAWS™ Night Hunter, and we have plans for a third product to be released in early 2011. The performance of the JAWS™ product has been solid since its release.
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