Inside Asian Gaming

October 2009 | INSIDE ASIAN GAMING anything but English) I get paranoid that maybe they are whining about me. Too many 4’s, not enough 2’s Hey, Ms Food and Beverage Director, I’m not a genius when it comes to your restaurants. I just know that I want to eat quick and get back to gambling. But I do notice stuff, and it seems that most of your customers either eat alone or with one other guest. So why all those tables for four with empty seats while “ones” and “twos” wait in line? ’Vette for Grandma Have you lost your mind, Mr Promotions Manager? I mean, using a Corvette for your big promotional giveaway? When your top customers are 60 years old with blue collar backgrounds? And who would probably prefer cash prizes so they could actually put their prize winnings back in your slot machines? It’s kind of tough putting those hubcaps through your bill validators. … And while I’m thinking of it, quit giving away foreign cars in these challenging economic times. Environmental B.S. Ms Housekeeping Manager, I really do like helping you support the environment by using my towels and bed linen an extra day or two. I even hang the used towels on the racks, just like you ask me to do. But guess what? I always get new towels. Sounds like you need some work on your organizational environment. Yes, stupid stuff is pervasive and insidious, and I guess I am powerless to stop it. But perhaps if I keep pointing it out a few of you might just take up the cause of stomping out all things stupid. Sounds pretty smart to me. Reprinted with permission from Casino Journal. Dennis Conrad is the president and chief strategist of Raving Consulting Company, a full service marketing company specializing in assisting gaming organizations. He can be reached at (775) 329-7864. Visit Raving’s Web site at www. ravingconsulting.com . 37