Inside Asian Gaming

INSIDE ASIAN GAMING | June 2009 18 Another important topic in maintaining game integrity and operator profitability is Security & Surveillance, which is also given its own track on day two. Technology & Techniques: Trends in Security & Surveillance considers how even with current general budget constraints, security and surveillance executives are coping, andhowto implement technological upgrades when money is tight. The panel also looks at how to anticipate technology trends and also stay ahead of the cheats during an economic downturn. Video Views: Using Cutting Edge Technology in Surveillance explains how video content can be applied to policy enforcement and evidence collection to protect the business, as well as how it accelerates verification and dispute resolution. Other topics for debate include howtoensureoperators adopt technological developments that are practical in the casino environment. Interviews and the Investigation: Techniques and Practices covers best practice and culturally appropriate techniques when interviewing people during casino-related disputes. Shape Up Your Staff: Security and Surveillance Workshop, aims to help delegates get the maximum performance from their security team. Brian Kelly, CEO of ATMAAC INTERNATIONAL will identify what he describes as current deficiencies in casino security training and how to overcome them, thus reducing risk, decreasing costs and increasing staff effectiveness. The Wild Card track on day two of G2E Asia 2009 covers important topics not encompassed by other major industry themes. NCRG at G2E: Common Cause: Best Practices in CSR. The National Center for Responsible Gaming, based in the United States, has initiated this session on corporate social responsibility. CSR leaders from gaming jurisdictions around the world— including: John Catt, Vice President of Public Relations, SJM Joint Ventures and Business Developments and Kate Spilde Contreras, Chair, Sycuan Institute on Tribal Gaming, San Diego State University, will discuss responsible gaming, diversity, sustainability and community reinvestment programs. Judy Patterson, Senior Vice President & Executive Director, American Gaming Association will lead the discussion. The Labor of Labor: Building a Quality Team considers the variety of labour markets, training programmes and cultural differences to be found in Asian gaming jurisdictions, and how to achieve the goal of a cohesive and service-oriented workforce. Speakers for the session include: Michael Mecca, President & Chief Operating Officer, Galaxy Entertainment Group; and Lizette Mortel, Assistant Vice President for Human Resources, Philippine Amusement & Gaming Corporation. On With the Show: Entertainment in Asian Casinos brings together a panel of experts including Marcus John, Senior Vice President / Managing Director, IMG Consulting Asia Pacific, to discuss what kind of shows, promotions and production work in Asian markets. Online All the Time: iGaming in Asia discusses the current state of online gaming inAsia andhow it canbe regulated, taxedand responsibly operated. The speakers include: Jamie Nettleton, Partner, Addisons; and I. Nelson Rose, Professor of Law, University of Macau, Whittier Law School. Day Three Conference—Other Sesssions Last but by no means least, Hold Steady: MaintainingYourMarketShareallowsexperts including Andy Jeon, Marketing Consultant, Kangwon Land, explain how tomaintain and even increase service to loyal customers, and say why it’s important to continue to market to all players even in an economic downturn. The discussion will also examine the most successful types of marketing in this environment, be it advertising, direct mail, e-mail, player reinvestment or other techniques. Global appeal The huge variety of equipment on display in the exhibition halls at G2E Asia 2009 and the wide range of topics up for discussion at the accompanying conference and educational event show that regardless of the economic challenges facing the industry globally, the international interest in the Asian gaming scene is undimmed. Inside Asian Gaming magazine wishes all the exhibitors and delegates at G2E Asia 2009 an enjoyable and successful show. G2E Asia 2009