Inside Asian Gaming

May 2009 | INSIDE ASIAN GAMING 45 Briefs century. The company states it is a leader in the supply of thermal printers to the gaming industry, having shipped more than a million gaming printers to varied markets around the world. The company also designs and builds highly reliable electromechanical assemblies for a variety of applications including promotional equipment, kiosks, industrial equipment, gas pumps, and medical devices. FutureLogic entered the Asia Pacific market in October 2006 with a new sales and service centre in Macau. Tonic from Atronic ATRONIC says it is working hard to ensure its Asian clients enjoy continued success in the challenging economic climate. The company recently reorganised its representative office in Macau. Lai Fai Chiang joined the ATRONIC team in March as General Manager for Asia, replacing Zane Reynolds. Mr Chiang holds a Bachelor’s Degree of Commerce with a major in Accounting and Finance. He was with RGB from 2004 to early 2009, most recently as the company´s General Manager, Sales. With his sales teamof 10 people, he covered the Asia market with products including slot machines, signage, table layouts, table equipment, licensed games, playing chips, and playing cards. In his new role at ATRONIC, Mr Chiang is supported by Tham Truong, ATRONIC´s Technical Product Manager for Asia, who also has extensive experience in the gaming industry from his previous role at Aristocrat. On the product side, ATRONIC has been working with Asian operators on player focus groups to develop a deeper understanding of the playing behaviour of Asian players. The company says findings of its player focus groups are being directly funnelled to ATRONIC´s game design teams to accommodate the unique preferences of Asian players. ATRONIC already has Asian-themed games with simplified Chinese as the language on screen and button panels. In addition to its comprehensive library of proven games and successful linked gaming concepts, ATRONIC says it is offering a wide range of systems solutions including CRYSTAL.net ™, the new evolution for casino management floor network, maximising revenues and streamlining casino operations. The comprehensive GALAXIS™ family of Bonusing Solutions creates player excitement on the floor while the highly successful chip cash™ smart card solution and the new qpon cash™ ticketing solution demonstrate ATRONIC´s leading position as cashless solutions provider. ATRONIC says its Systems Division also offers a range of proven, modular and scalable Table Management Solutions supporting all types of table games. ATRONIC has had a presence in the Asian market for over seven years through its distribution agreement with RGB, a name synonymous with gaming throughout the Asian region as a whole. Further to this, ATRONIC has supplemented its local presence with direct representation at the beginning of 2006, due to both the unprecedented growth within the region at the time and the increasing presence of corporate accounts with whom ATRONIC had longstanding business relationships. ATRONIC International will be teaming up with RGB at Booth 424 at G2E Asia 2009 at the Venetian Macao Resort Hotel on June 3rd and 4th. Bally Macau boss is great—official Cath Burns, Vice President, Asia Pacific, Bally Technologies and Managing Director Bally Macau Ltd, has received Casino Enterprise Management Magazine’s 2008 Great Women of Gaming ‘Proven Leader’ award. Ms Burns, along with four other distinguished women in the gaming industry, received the 2008 Proven Leader award after consideration and voting by a panel of judges comprised of other notable women in the sector. Other Bally Great Women of Gaming nominees this year were Tina Kilmer, Vice President of Product Compliance; and Laura Olson- Reyes, Director of Corporate Communications. Ms Burns joined Bally Technologies in 2006 to establish Bally’s sales, service, and operations presence in the Asia-Pacific region, based in Macau. Along with managing the day-to-day operations of Bally’s business in the region, she is also responsible for expanding the Company’s business into new markets. Since joining Bally, Ms Burns has built a team to develop and support both the games and systems business in Macau, South Korea, the Philippines, Malaysia, Cambodia, and Laos. This year will see a further expansion of Bally’s business into Singapore and Australia. Prior to joiningBallyTechnologies, Ms Burns held leadership positions at Video Lottery Consultants (VLC), a global gaming technology company, endingher tenureasgeneralmanager for the company’s Australia and New Zealand business. Shanghai’s night RGBGames’ Shanghai Night won top prize in the slot tournament held at Asia’s GEM, the gaming industry expo and congress held in Manila recently. Shanghai Night is a game with strong appeal to Asian players in general and ethnic Chinese players in particular because it takes as its theme Shanghai’s gun slinging culture during the first capitalist boom before the 1949 communist revolution. That appeal is magnified by Shanghai Night’s game style, says Malaysia-based RGBGames. Players’ winnings are tripled during free spins and the free spins feature can be retriggered during those gratis games. Shanghai Night’s stable mate, Legend of Sparta, won a runner up prize in the same competition, says the company. It is based on the legendary Spartan warriors of the ancient Hellenic World. As with Shanghai Night, free games can be triggered within free games. During those free games, all wins are doubled. Lai Fai Chiang Cath Burns