Inside Asian Gaming

31 employed as a dealer. It can be just an attendant.” This is an attractive proposition for casino operators in Macau, where only local residents can be employed as dealers, resulting in dealer salaries surging, whereas much cheaper foreign workers can work as attendants. Furthermore, the Revo comes standard with a mystery jackpot, providing a further attraction for players. The Revo comes with a package of five games, including multiple varieties of baccarat and blackjack, with more games in development. “Sites can change their games to suit the market environment at a particular time of day. Here’s a table that looks like a normal gaming table and fits in exactly the same footprint, so you can put it together in little mini pits of four, or normal pits of eight,” says Mr Kinsman. The four-seat Quad will offer a series of peer to peer games, starting with the most popular street game in China, “ Dou Di Zhu ” (beat the landlord)—the first time the game will be available as an electronic table game.“Like the Revo table, the operator will be able to configure which game he wants to show at a particular time,” points out Mr Kinsman. Similarly, while the Pal X will initially feature Texas Hold ‘Em, other games will be developed for the table. Weike will also showcase its systems range at G2E Asia, including jackpot, table management and floor management systems. The five pillars Mr Kinsman reiterates the five pillars on which Weike is built: i) The company’s Asian heritage makes it “perfectly placed” to understand the needs of Asian players and develop games and equipment that appeal to them. ii) A dedication to serving clients . During two decades of experience in the industry, “the main thing I found when I was going around to sites is that the gaming machine manufacturers don’t listen to clients.” By contrast,“when I ran companies in this business before, part of my policy was to get out in the field, to spend time with the sales people and to spend time with the clients, because that’s the way I learn.” iii) A commitment to technology , “not just for technology’s sake, but in order to build a better mousetrap.” He adds: “I believe we’ve got a technologically advanced product. All you’ve got to do is come and look at the screen on our gaming machine, and you can see that this product is far, far in advance of any.” iv) A desire to be competitive . “We’re out there to do business. We’re smaller, we’re leaner, we’re hungrier, and we’ll do more to get a deal. We can offer a customer much more flexibility than the big manufacturers can, and we’re able to personalise our business to suit the customer in each marketplace.” v) Providing support and “standing behind our product. It’s very important for us to be able to back up our product and there will be a service team in Macau—fully trained and fully skilled—by the time we launch products there.” On this foundation, Mr Kinsman aims to establish Weike as “Asia’s number one gaming machine manufacturer. To us, that doesn’t mean the biggest. It means the best.” Weike CEO David Kinsman adds: “I believe we’ve got a technologically advanced product.All you’ve got to do is come and look at the screen on our gaming machine, and you can see that this product is far, far in advance of any.”