Leading eSports sportsbook operator Betway has been announced as a key sponsor for ESL One Cologne 2017, the world’s biggest CS:GO tournament, from 7 to 9 July.
The partnership will see Betway improve the viewing experience by adding live odds to the broadcast, compiled by its team of expert eSports traders.
Viewers will be able to use the odds feed to see an accurate, real-time demonstration of how the balance of power changes throughout the various matches at the tournament.
The operator already holds a strong footprint in the eSports community, where it offers an extensive betting offering to customers across all major eSports and on a large variety of markets.
Betway is also a leading light in seeking high-levels of integrity in the burgeoning eSports world with it obtaining membership of the eSports Integrity Coalition (ESIC) in 2016. It is also a title sponsor of Tier One team Ninjas in Pyjamas.
Anthony Werkman, Marketing and Operations Director at Betway, said, “We are very pleased to partner with ESL for the Cologne event, which is a landmark on the CS:GO calendar and where we will see some of the world’s biggest teams battling it out.
“We are sure fans will appreciate our real-time odds on the broadcast, enabling them to test their knowledge against our team of expert traders and we wish them all the best.”