NSoft, a provider of top quality software solutions for the betting and gaming industry, has agreed a deal to integrate the omni-channel marketing platform from data-driven marketing experts Beehive.
The B2B agreement will see the Beehive engine sub-licensed to clients who use the NSoft platform.
NSoft has a number of clients across eastern Europe and Latin America, including Balkan Bet and SuperBet, further extending Beehive’s geographic reach.
All NSoft clients will now have access to the powerful Beehive engine, that helps operators to optimise their marketing campaigns utilising data-driven personalised messages.
Mario Krišto, Platform Managing Director at NSoft, said: “NSoft is committed to offering our operators the very best product suite in gaming, and we continue to maximise our know-how and develop the SEVEN Platform and its core features.
“For optimization purposes within our B2C segment, it made sense to add Beehive’s innovative marketing tools to our offering with this agreement.”
Beehive’s omni-channel marketing platform will open up a whole new world of possibilities for NSoft’s operators across many different markets.
The NSoft – Beehive agreement is the second major B2B partnership Beehive has entered in recent weeks, having reached a deal with turnkey platform provider Knockout Gaming at the start of April.
The Beehive platform offers a one-stop solution for iGaming marketers that dynamically clusters players and then targets them through an omni-channel campaign management engine.
It is proven to boost conversion and retention across online, mobile and retail and comes with a series of innovative new features including Beehive Canvas, an omni-channel player journey planner and, Beehive Chatbot, which empowers operators to engage with players via Facebook Messenger.