Pictures, data and streaming supplier SIS and Australia’s leading gambling and entertainment company, Tabcorp, have welcomed a strong start to their UK greyhound partnership.
Tabcorp’s racing media arm, Sky Racing commenced broadcasting pictures across Australia from UK stadia in February after striking a deal with SIS, for the supply of UK greyhound racing live pictures and data. Despite only a soft launch, the meetings have proved popular with the Australian market, with Tabcorp pleased with the turnover generated by the racing product.
Brett Gorman, General Manager of International at Tabcorp, said, “Early indications show our customers have welcomed the new greyhound racing product from the UK. Although most of the coverage so far has been late at night or early morning, the feedback we have received has been very positive.”
SIS currently broadcast two race meetings a day to Australia using Tabcorp’s extensive global communications network. The picture and data feeds are augmented with Tabcorp’s own local, in-house commentary for the Australian audience, and pictures are broadcast from late night through to the early hours of the morning.
As we move into summer, the shorter time difference between Australia and the UK, will provide an even better timeslot for the coverage.
SIS acquired the rights to stream BAGS greyhound racing to international customers in 2015. The deal allows SIS to provide coverage from 20 UK tracks featuring almost 30,000 races each year and operate similar deals in mainland Europe and South Africa.