The SOFTSWISS Casino Platform for online casinos has launched a Referral System designed to assist operators in reducing player acquisition costs and maximize potential revenue by leveraging existing user bases to attract new players.
According to information from SOFTSWISS, the Referral System gives operators full control over referral bonus rules and the ability to determine the size of the invitation rewards, allowing them to create reasonable conditions for attracting new audiences. From the players’ perspective, the referral system operates through a user-friendly algorithm that involves five simple steps to refer a new player. Inviters need to create a link, send it out, fulfil referral conditions and claim the reward.
SOFTSWISS said the Casino Platform Referral System is tailored to cultivate a strong community and promote player loyalty, encouraging gamblers to stay engaged and continue playing on the operator’s platform. The absence of reward limits serves as an incentive for existing users to actively invite more participants, maximizing their potential rewards and sustaining a continuous inflow of new referrals.
The newfound system offers trackable statistics that enable inviters to monitor their performance, track their invitees’ progress and stay enthusiastic about fulfilling the conditions for claiming invitation rewards.
“Implementing such a cost-efficient marketing tool into the Casino Platform is a great step forward in helping our partners to increase their player base,” said Daria Avtuchovich, Head of SOFTSWISS Casino Platform.
“Moreover, referred users usually exhibit higher conversion rates, leading to increased lifetime value and stronger brand advocacy. By tapping into social proof, referral systems expand brand reach and positively impact player retention while fostering enhanced engagement. The Referral System solidifies the SOFTSWISS commitment to providing innovative solutions for its partners and enhancing the overall gaming experience.”
The SOFTSWISS Casino Platform has recently obtained GLI-33 certification.
