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G2E Asia 2018 to cover 30% more exhibition space

Ben Blaschke by Ben Blaschke
Mon 29 Jan 2018 at 09:17
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This year’s G2E Asia will be 30% bigger, according to event organizer Reed Exhibitions, with the show now 95% sold out.

The significant expansion was revealed in a press release on Monday in which G2E Asia announced that it would also feature four key industry segments across the interactive event halls.

“With the development of digital technology, more innovations will be applied to improve the overall participation experience,” it said. “G2E Asia will implement a comprehensive marketing promotion plan that engages industry professionals from all sectors, including segmented e-newsletters, social media promotion campaign and online matchmaking services that will be able to encompass a wide range of components attached to a public relations campaign. G2E Asia is expecting around 15,000 local and international visitors to its 2018 edition.”

Among this year’s key additions will be the Asia Lottery Expo and Forum – held concurrently with G2E Asia – which will offer a unique opportunity for professionals to meet the who’s who of Asia-Pacific’s fast-growing lottery industry. For more information on the Asia Lottery Expo & Forum, please visit www.asialotteryexpo.com.

The Integrated Resort Technology & Business Solutions segment centralizes the region’s needs for sourcing of new IR products, technologies and services that drive revenue and value from non-gaming sources. It offers unprecedented networking opportunities with key decision makers from Asian integrated resorts and will showcase a broad array of solutions for attracting visitors beyond gaming purists and diversifying revenue streams.

Digital Content & Technology will feature a combined exhibitor showcase of digital game development and technology providers, together with a full-day forum dedicated exclusively to digital content technology. This exciting addition is slated to serve as a hub for Asia’s gaming technology community.

Finally, the Parts and Components Pavilion will be Asia’s only trade platform dedicated to the showcase of parts and components of the electronic gaming machine manufacturing industry, attracting R&D engineers, product designers, buyers and technical designers spanning all aspects of game manufacturing, including slots and electronic table games.

Josephine Lee, Chief Operating Officer of Reed Exhibitions Greater China, said, “Over the past decade, G2E Asia has improved and expanded with each successive edition and 2018 will be no exception. This year will broaden its reach even further with highlights of four key segments. We will continue to internationalize the event and enrich the exhibition by diversifying the content. It is my utmost pleasure to welcome our industry leaders and peers from Asia Pacific and around the globe to be part of G2E Asia 2018.”

G2E Asia 2018 visitor pre-registration is now available at www.g2easia.com.

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Ben Blaschke

Ben Blaschke

A former sports journalist in Sydney, Australia, Ben has been Managing Editor of Inside Asian Gaming since early 2016. He played a leading role in developing and launching IAG Breakfast Briefing in April 2017 and oversees as well as being a key contributor to all of IAG’s editorial pursuits.

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