Former Sands China Ltd boss Edward Tracy has been appointed CEO of Asia for Hard Rock International, with the company describing his promotion as “a strategic move designed to support the company’s growth plans in the region.”
Tracy, who joined the company as CEO of Hard Rock Japan in January, will now oversee all of Hard Rock International’s Asian expansion initiatives, which have included the recent opening of Hard Rock Hotel Shenzhen.
“As the former CEO of Sands China Ltd and CEO of the Trump Organization, Tracy brings more than 30 years of proven gaming, hospitality and integrated resort experience to Hard Rock,” said Chairman Jim Allen. “We are confident in Tracy’s ability to lead the company’s efforts in Asia and we look forward to seeing our business continue to grow under his leadership.”
Hard Rock also reiterated its commitment to develop an integrated resort in Japan, stating, “With the latest addition to the Hard Rock Hotel portfolio, Hard Rock Hotel Shenzhen, China, and 30 years of Hard Rock Cafe operations in Japan, Hard Rock showcases its proven track record of developing and managing distinguished entertainment and hospitality venues around the world.
“With the recent passing of Japan’s Integrated Resorts Promotion Bill, the company fully intends to apply this expertise and recognition as a major contender among the bidders for resort licenses.”
Tracy joined Sands China Ltd in July 2010 as President and Chief Operating Officer before being elevated to CEO in July 2011. In October 2014, Harvard Business Review named him one of “The Best-Performing CEOs in the World” in its annual top 100 ranking.
Prior to Sands, Tracy served as president and CEO of Capital Gaming, a multi-jurisdictional manager of regional casinos. He also served as president and CEO of the Trump Organization, where he was responsible for managing over 12,500 employees, 3,000 luxury hotel rooms and 240,000 square feet of casino space.
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