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Scientific Games subsidiary Bally Gaming applies for five Macau trademarks

Ben Blaschke by Ben Blaschke
Thu 19 Oct 2017 at 22:08
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Bally Gaming Inc, a subsidiary of global gaming giant Scientific Games Corporation, has filed to have five of its new brands trademarked in Macau.

According to the Official Gazette, Bally is seeking trademark protection for computer software and firmware products including dedicated gaming consoles, video slot machines, reel slot machines and video lottery terminals.

The five brand names are Girl’s Best Friend, Bright lights, Silk Moon, Top up and 节节高.

Scientific Games acquired both Bally and Shuffle Master in 2014 in a deal worth US$5.1 billion, the same year it purchased US slot machine giant WMS Industries for US$1.5 billion.

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Ben Blaschke

Ben Blaschke

A former sports journalist in Sydney, Australia, Ben has been Managing Editor of Inside Asian Gaming since early 2016. He played a leading role in developing and launching IAG Breakfast Briefing in April 2017 and oversees as well as being a key contributor to all of IAG’s editorial pursuits.

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