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MGM reveals Asia’s first dynamic theater at MGM Cotai

Ben Blaschke by Ben Blaschke
Tue 8 Aug 2017 at 05:44
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MGM China has unveiled details of its new MGM Theater at COTAI, which will become Asia’s first dynamic theater once MGM Cotai opens its doors later this year.

Designed by Scéno Plus, a world leading performance arts and entertainment design firm, MGM Theater at COTAI will be the world’s first theater to offer 28 million pixels of viewing pleasure to its audiences by utilizing a giant 900 square meter 4K (ultra HD) LED screen, equivalent to the size of three tennis courts.

Through utilising an ultra-high-resolution live video system, the Theater will be able to capture the audience’s reaction and virtually reflect it at full size onto the LED wall, giving the public the impression of looking into a mirror. Upon completion, MGM Theater at COTAI will be home to the world’s largest permanent indoor LED screen, taking live entertainment a step closer to the world of mass virtual reality.

Over two years in the making, the theater is an engineering and architectural masterpiece which can seat up to 2,000 people in more than 10 different configurations. Every detail has been carefully selected to ensure the greatest entertainment experience for all guests.

The reconfigurable seating, which will deliver prime sightlines for every guest, was developed by GALA Systems, the world’s largest manufacturer of under-stage equipment and a leader in automated multipurpose halls. The seats are designed and manufactured by Poltrona Frau, one of the most esteemed Italian furniture makers with over 100 years of experience and the seat maker for Ferrari cars.

Empowered by the latest in technology and engineering, the MGM Theater at COTAI team can create custom arrangements for special events, from a traditional concert, fashion show or movie premiere layout to a 360-degree configuration for talk shows, product launches and international DJs.

“MGM Theater at COTAI brings the future of events to Macau, today,” said Chairman & Chief Executive Officer of MGM Resorts International and Chairperson & Executive Director of MGM China Holdings Limited, Jim Murren.

“MGM is synonymous with entertainment and we have taken our deep knowledge and incorporated it with cutting-edge technology to create a setting that will redefine and elevate the way our guests experience entertainment.

“The intricacy of the theater is one of the most complex in the world and we have invested in training our local staff to learn how to use this leading entertainment technology. We sent a group of 10 local team members to Hollywood for an intensive two-week training program, helping them to familiarize themselves with the entertainment technology they will operate at MGM Cotai. The group has visited VER, the creative experience company that supplied the LED panels on the giant wall totaling 28 million pixels.”

MGM Theater at COTAI will be home to three resident shows with two launching first, The Experience and Destiny. The Experience, inspired by the soul of Macau, is a 10-minute mind-bending and harmonious technological symphony that showcases the Theater’s engineering and architectural dexterity.

Meanwhile, Destiny is an electrifying, action-packed immersive theatrical production that is inspired by the concept of TV game shows and adventure video games. Through the theater’s various configuration capabilities, guests can experience multiple types of entertainment events at the same location.

All levels of the theater will offer guests a wide range of food and beverage options.  Meeting and convention planners can coordinate unique events using the theater’s scalable design, paired with MGM Cotai’s professional hospitality experience to deliver meetings and events for individual and corporate guests.

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Ben Blaschke

Ben Blaschke

A former sports journalist in Sydney, Australia, Ben has been Managing Editor of Inside Asian Gaming since early 2016. He played a leading role in developing and launching IAG Breakfast Briefing in April 2017 and oversees as well as being a key contributor to all of IAG’s editorial pursuits.

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