It’s no secret that modern sportsbook and casino operators are severely affected by the high level of competitiveness within the industry.
Many companies find it difficult to stand out in the market as a result of offering an almost identical set of services for players, especially in sports. By spending time looking for the best solution on how to differentiate themselves and identify new opportunities, business owners and marketers can see some companies offering additional betting entertainment options. One such option is fast live-games. So why do people choose them?
Definition of live-games
“Live-games”, or “fast live-games”, refers to streams where the process is carried out by real hosts. Various gaming scenarios may be implemented in such a format, from card games, lottery and backgammon to Wheel of Fortune, War of Elements and more.
Such content is becoming more and more popular among players around the world, as they offer a high level of trust. All actions take place in real-time, which makes the process even more exciting. Streaming of fast live-games is an ongoing process, which is why they are especially attractive for bookmakers during the off-season, providing them with robustness against sports events.
“Sticky” interaction
Fast live-games are designed such that every player sticks to the screen. Several factors are contributing to the high engagement in the content:
- Simple and interactive games are easy to understand;
- Charming hosts stimulate players to spend more time on the page;
- The events take place in real-time, thus improving the level of trust;
- Jackpots and free bets provide additional motivation;
- Available in web, mobile and land-based versions.
Let’s look at the example of these fast live-games called PokerBet, a unique proposal byTVBET. A charming host manages the events of the card game, while players observe and make decisions on an outcome.
According to the poker rules, players are asked to predict which hand will turn out to be the strongest. The game offers the convenience of every customer being able to bet on the outcome live. The coefficient rate depends on the chances of each outcome and is dynamic throughout the session.
One of the most reliable B2B providers in this niche is TVBET. The company is now well-known in western markets, CIS, Latin America and Africa, where many operators already integrate its games to their websites, apps and land-based spots. Currently, TVBET offers 11 versatile products: Wheel of Fortune, PokerBet, War of Elements, 5Bet, Lucky6, 7Bet, Keno, JokerBet, 21Bet, 1Bet, and BackgammonBet. The number of games is growing rapidly since the company’s launch in 2016.
Marketing insights
It is profitable to cooperate with a provider of live-games. The content allows companies to reach a new level in the number of bets compared to competitors. According to TVBET, the share its games achieve as a percentage of the total number of bets taken by their partners reaches 25% to 30%. That represents one-third of volume being raised through demand for live-games.
By integrating the company’s fast live-games, a medium-sized sportsbook or casino can grow from zero to almost half a million bets in this field in just six months.
Such an enticing product leads to commercial success. According to TVBET, their top partners have reported GGR of up to €500,000 monthly.
It is obvious that sports betting and online casino operators will be competing in the future, not only in their narrow niche but also for the attention of users via brand new perks.
