US casino giant Caesars Entertainment Corporation has announced plans to license four of its iconic hotel brands – Caesars Palace, Flamingo, The Cromwell and The LINQ – to selected strategic partners around the world.
The potential branding deals are aimed at expanding the global reach of the company via its hotel brands.
“Caesars Entertainment brings instant brand-recognition, category-leading customer loyalty, unique hospitality and entertainment amenities as well as decades of management expertise to world class partners seeking to deliver distinct lodging and resort experiences to a wide range of consumers,” Caesars Entertainment President and CEO, Mark Frissora. “Our unmatched experience collaborating with celebrity chefs and entertainers is an especially appealing differentiator to potential partners looking to carve out hospitality niches in gateway cities and resort destinations.”
Caesars said that each hotel brand would mirror the unique characteristics of its Las Vegas original, with Caesars Palace representing “Indulgent and Fun Luxury”, Flamingo a “Vibrant Vegas-Style Resort”, The Cromwell a “Luxury Lifestyle Boutique” and The LINQ to be “Social, Sensory and Modern.”
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